ZICO Debuts Brand-New Look with Larger Clear Bottle Design

Leading coconut water shifts to 100% not-from-concentrate coconut
water across its portfolio of products

EL SEGUNDO, Calif.–(BUSINESS WIRE)–Today, ZICO Beverages LLC revealed a makeover of its ZICO® Coconut Water
portfolio of products to feature 100% not from concentrate coconut water
in a beautiful new package design. Starting this month, ZICO will be
available in a larger, 16.9 fl. oz. clear, re-sealable PET bottle across
its flavored coconut water products, including ZICO Pineapple,
Watermelon Raspberry and Chocolate flavored coconut waters, as well as
the original – and bestselling flavor – ZICO Natural, which is simply
100% coconut water with no sugar added.1

For more than a decade, ZICO has been a leader in the fast-growing
coconut water category. In fact, we’ve hand-harvested more than one
billion coconuts from Asia to bring refreshing ZICO, which has
naturally-occurring electrolytes to support hydration, to millions
around the world. In particular, ZICO has upheld its place as a top pick
among consumers particularly because our original product, ZICO Natural,
has no sugar added1 – just 100% coconut water. Now,
with the full transition to 100% not from concentrate coconut water, we
know that every ZICO product, regardless of flavor or packaging type,
contains crisp, great tasting coconut water.

“We think our new packaging is absolutely beautiful, but what we’re even
more proud of, is what’s inside the bottle,” said Lorna Peters, ZICO
Chief Marketing Officer. “At ZICO, we go to work every day with the goal
of making the best coconut water on the planet, and have gone to great
lengths to source tasty, crisp not from concentrate coconut water.”

Packaged at the source in Thailand for optimum, refreshing taste, ZICO’s
new larger packaging provides consumers with an extra 2.9 fl. oz. of
delicious coconut water for the same suggested retail price as its 14
fl. oz. predecessor ($2.49).2

For more information, head on over to ZICO.com or be our friend on
Instagram.com/ZICOcoconut, Facebook.com/ZICOcoconut,
Twitter.com/ZICOcoconut and Pinterest.com/ZICOcoconut.

About ZICO Beverages, LLC.

Founded in 2004, ZICO Beverages LLC (pronounced Zee-co) is the maker of
ZICO® Coconut Water™. Beyond the original, bestselling ZICO Natural
Coconut Water, which is 100% not from concentrate coconut water with no
sugar added.1 Since then, we’ve expanded our product lineup
to include flavored coconut waters like Pineapple, Watermelon Raspberry,
and Chocolate, along with 100% Organic Fair Trade coconut water, and
ZICO Chilled Juices; which combine chilled premium coconut water with
mouthwatering fruit juice, including, Orange, Pineapple Mango, and
Strawberry Banana. Regardless of the flavor or package size, all ZICO
products feature 100% not from concentrate coconut water, that naturally
supports hydration with five electrolytes, including as much potassium
as a banana in each bottle. You used to have to shimmy up a tree and
machete-open a coconut to experience the refreshing taste of coconut
water, but not anymore. We climbed the tree for you®.

1ZICO is not a low calorie or reduced calorie food. See
nutrition facts for more information.

2 Prices
may vary by retailer.

Contacts

ZICO Premium Coconut Water
Kelly Farawell
kelly@ZICO.com