ZTE Becomes Smartphone Partner of the Cleveland Cavaliers

ZTE expands roster of basketball sponsorships to include Cleveland and
Cavaliers fans as it continues to grow its presence and build loyal fans
in local markets

CLEVELAND–(BUSINESS WIRE)–ZTE USA, the fourth largest smartphone supplier in the U.S. and second
largest in the no-contract market*, announced today that it has become a
Smartphone Partner of the Cleveland Cavaliers. Building upon the
successful sponsorships of other franchise basketball teams including
the New York Knicks, Houston Rockets and Golden State Warriors, ZTE will
expand its localized approach to build its presence in the U.S. from the
consumer up by connecting with fans.

“Many consumer surveys are just that: surveys. The best feedback is not
a one-way street, it’s a conversation,” said Lixin Cheng, chairman and
CEO of ZTE USA. “To facilitate conversations, we will go straight to the
source and improve our products and services from the ground up. To
provide consumers with the best possible smartphone experience, we need
to connect with them on a local level.”

After seeing great success in building loyal consumers with NBA fans in
Houston, New York, and Northern California, ZTE looks to continue that
momentum and forge a new partnership with the Cleveland Cavaliers. This
addition provides yet another avenue for ZTE to listen and engage in a
consistent dialogue with consumers in order to deliver improvements they
want to see across all product lines. The prime example of how this
dialogue has enhanced product development is through ZTE’s flagship
smartphone, Axon, which was designed based on consumers’ feedback in
what they want and need in a smartphone.

“We’re excited to announce ZTE as the Smartphone Partner of the
Cleveland Cavaliers for the coming season and beyond,” said Len
Komoroski, CEO of the Cleveland Cavaliers. “Our fans have shown they
love the latest in technology features and use them to follow the team,
so we have no doubt that this new partnership with ZTE will resonate
well here in Cleveland.”

Along with the love of basketball, the Cavaliers share a very important
and core value with ZTE – giving back to the local communities. ZTE has
committed to supporting large local community events such as the
Cleveland Cavaliers’ Season of Giving along with several others
throughout the season. This is just one way ZTE will utilize the
relationship with the team to engage and build relationships with
consumers in the Cleveland area.

The partnership between ZTE and the Cavaliers covers sales and marketing
elements related to the coming season and beyond, including digital, and
in-arena messaging. The partnership will also include presenting
sponsorship of the Cavaliers first ever Chinese New Year Celebration,
Presented by ZTE, that will take place around the Cavaliers’ February 8,
2016 game in Cleveland vs. the Sacramento Kings.

For more information about any of ZTE’s sponsorships with NBA teams, you
can visit ZTE USA online at www.zteusa.com.

*Strategy Analytics, Q2 2015


ZTE USA (www.zteusa.com),
headquartered in Richardson, Texas, is a subsidiary of ZTE Corporation,
a global provider of mobile devices, telecommunication systems, and
enterprise solutions. Operating since 1998, ZTE USA is dedicated to
making cost-efficient, quality communication technology accessible to
all. ZTE is ranked by independent industry analysts as the
fourth-largest supplier of mobile devices in the U.S. overall, and
second-largest supplier of prepaid devices.

Visit ZTE USA at www.zteusa.com on
Facebook https://www.facebook.com/ZTEUSA,
Twitter https://twitter.com/ZTE_USA,
and on YouTube https://www.youtube.com/user/ZTEUSAInc.


Jeffrey Norris, 816-550 7764