ZTE Launches Project CSX to Crowdsource the Next Big Idea in Mobile

Join Z-Community and lead the development of a new mobile device to be
available next year

RICHARDSON, Texas–(BUSINESS WIRE)–ZTE USA, the fourth largest smartphone manufacturer in the U.S. and
second largest in the no-contract market,* today announced the launch of
Project CSX, a crowdsourced mobile device the company will release in
2017. ZTE’s member-led forum, Z-Community, will serve as the platform
for ideation and feedback throughout the entire development process. To
join Z-Community, submit your ideas, and learn more visit https://community.zteusa.com/.

“This is the first time a phone manufacturer is stepping out and
crowdsourcing something entirely new, from start to finish,” said Lixin
Cheng, chairman and CEO of ZTE USA. “It’s a bold approach for the
industry that demonstrates how ZTE keeps consumers at the heart of
everything we imagine, design and deliver. Project CSX is taking our
core value to the next level.”

Project CSX is a new method for developing products that engages
directly with consumers at every step of the development process, from
conception to what is finally delivered to consumers. The project will
be broken into two key development stages where users can submit and
vote for their favorite ideas.

Submissions are held to three rules: it must be a mobile product, the
technology must be realistically possible by 2017, and the final product
must be affordable for the general population.

Winning ideas and popular submissions will be awarded with small cash
prizes throughout the process and the chance to win a trip to the
Consumer Electronics show in Las Vegas. Participants will have the
opportunity to say they helped create an innovative mobile device that
friends, family, and acquaintances will be able to purchase. In
addition, participants registered on Z-Community will have early access
to the final product.

“Sometimes the best ideas come from people outside of a company who have
a fresh take we wouldn’t have thought of otherwise,” said Jeff Yee, vice
president of Technology Planning and Partnerships at ZTE USA. “ZTE is an
end-to-end telecommunications company and has the resources to develop
all types of devices, not just smartphones. Maybe there are other ways
we could be connecting that we have never imagined. We are excited to
find out.”

Through Project CSX, consumers can learn what ZTE is all about,
connecting people to what matters most, and use Z-Community as a
platform to create something meaningful.

*Strategy Analytics, Q1 2016


ZTE USA (www.zteusa.com),
headquartered in Richardson, Texas, is a subsidiary of ZTE Corporation,
a global provider of mobile devices, telecommunication systems, and
enterprise solutions. Operating since 1998, ZTE USA is dedicated to
making cost-efficient, quality communication technology accessible to
all. ZTE is ranked by independent industry analysts as the
fourth-largest supplier of mobile devices in the U.S. overall, and
second-largest supplier of prepaid devices.

Visit ZTE USA at www.zteusa.com on
Facebook https://www.facebook.com/ZTEUSA,
Twitter https://twitter.com/ZTE_USA,
and on YouTube https://www.youtube.com/user/ZTEUSAInc.


Jeffrey Norris, (972) 671-8885