NEW! NESTLÉ Damak, Beloved Turkish Chocolate, Now Available In The United States
Timeless, Delicious, Premium Pistachio Chocolate Bars Just in Time for
World Pistachio Day, February 26
GLENDALE, Calif.–(BUSINESS WIRE)–NESTLÉ USA is bringing to market NESTLÉ® Damak™, a treasured Turkish
premium chocolate brand with more than 80 years of rich, delicious
pistachio chocolate history.
Damak is a sumptuous combination of buttery, crunchy pistachios and
silky smooth chocolate. Available in a creamy, fine chocolate bar and a
rich, dark chocolate bar, Damak offers an adventurous taste experience
not found in any other chocolate. Pronounced “dih-mok,” the name is
Turkish for “great taste,” alluding to the country’s centuries-old
history in pistachios.
Damak tablets are made with quality chocolate, brimming with Turkish
pistachios. The fine chocolate bar contains no artificial flavors or
colors.
The pistachios used in Damak chocolate bars are sourced from the
Gaziantep region of Turkey, which boasts an ideal climate for growing
these prized nuts. In fact, that location is considered by many to be
the best place in the world to find the highest quality pistachios, full
of flavor and ripe with that striking green color. These are all key
characteristics of the perfect pistachio that give Damak its unique and
cherished taste. Some pistachio facts you might not know:
- The pistachio tree is one of the oldest flowering nut trees on Earth
- People have eaten and enjoyed pistachios for nearly 9,000 years
-
Pistachios are known as the “colorful” nut, with their green and
purple hues -
Turkey is the third largest producer of pistachios after the United
States and Iran, producing 100,000 tons of pistachios annually
“Damak chocolate bars are a bold and exotic combination of smooth
chocolate and flavorful pistachios, which creates a delightful
experience,” said Shelly Lofino, Brand Development Manager for Damak at
Nestlé USA. “The brand is rich in heritage and offers a one-of-a-kind
taste that must be sampled to truly appreciate. As a global leader in
the confectionary category, Nestlé is proud to share this hallmark brand
from our international portfolio with chocolate lovers in the U.S.”
The premium chocolate market in the U.S. continues to expand. With
double-digit growth for several years in a row, the premium chocolate
segment has experienced an 11 percent increase over the past 12 months1.
For many, dark and nut-infused chocolate in particular is a welcome
indulgence, one to be sampled and savored as consumers continue to
embrace their love affair with this “Food of the Gods.”
Damak is committed to making a positive impact on the lives and
livelihoods of the farmers who grow our premium pistachios. Nestle Damak
has committed over $1 million to fund training in the most efficient
agricultural techniques to not only improve and increase harvests, but
also to improve the welfare of the renowned Gaziantep growing region of
Turkey.
Nestlé Damak chocolate bars are available at select retailers
nationwide for a suggested retail price of $2.49 (2.82 oz). For more
information, please visit: http://www.nestledamak.com/
or www.facebook.com/NestleDamakUS.
Discover and share the Damak experience with #DiscoverDamak.
About Nestlé USA
Named one of “The World’s Most Admired Food Companies” in Fortune
magazine for nineteen consecutive years, Nestlé provides quality brands
that bring flavor to life every day. From nutritious meals with LEAN
CUISINE® to baking traditions with NESTLÉ® TOLL HOUSE®, Nestlé USA makes
delicious, convenient, and nutritious food and beverages that make good
living possible. That’s what “Nestlé. Good Food, Good Life” is all
about. Nestlé USA, with 2015 sales of $9.7 billion, is part of Nestlé
S.A. in Vevey, Switzerland — the world’s largest food company with a
commitment to Nutrition, Health & Wellness — with 2015 sales of $92
billion. For product news and information, visit Nestleusa.com or
Facebook.com/NestleUSA.
1 Confectionary Trends, Jan. 8 2016
Contacts
Team N for Damak
Matt Wolf, 213-335-5588
mwolf@team-n.net
