Samsung Launches New Lifestyle TVs and Details its 2017 Home Entertainment Lineup

Samsung Reimagines Home Entertainment with QLED, Unveils New
Lifestyle TV category with The Frame, and Launches Next-Gen AV Products
for 2017

NEW YORK–(BUSINESS WIRE)–Samsung Electronics America Inc., the leader in home entertainment for
over 11 years, showcased a new way to think about TV with its 2017 Home
Entertainment product line. The company today announced availability of
its premium flagship QLED televisions and revealed a new lifestyle TV,
The Frame. Samsung also highlighted its new AV lineup including the
Sound+ soundbar and new UBD-M9500 Blu-ray player.

“Our 2017 lineup is ushering in a new era for television. This year, we
are taking smart features, craftsmanship and creativity to new
heights—all while delivering a premium experience and solving everyday
consumer pain points in the process,” said Dave Das, SVP Consumer
Electronics Marketing for Samsung Electronics America. “With QLED TV,
Samsung’s advances in Quantum dot technology provide our best picture
quality ever – all while truly enhancing the way you live. The Frame
empowers you to think about TV in a new way, bringing art and
entertainment into new parts of your home. This is how television
transforms—and becomes an essential part of your lifestyle.”

The latest QLED TVs were designed with the consumer in mind and focus on
addressing three key consumer paint points through the solutions known
as Q Picture, Q Smart and Q Style. Samsung collaborated with Yves Behar,
a renowned Swiss designer, to create its latest lifestyle TV innovation,
The Frame, to offer consumers an elegant masterpiece that seamlessly
blends into the interior of any home.

Q Picture: Perfect combination of light and
color

The newly-announced QLED TV takes Quantum dot technology to the next
level with advancements in light efficiency, stability and a wider color
spectrum. With new metal Quantum dots, the QLED TV addresses all the
major aspects of picture quality, including viewing angle, color volume,
brightness and bold contrast. The QLED TV can express accurate color and
achieve 100 percent color volume – the highest on the market today,
earning accreditation by Verband Deutscher Elektrotechnieker (VDE), one
of Europe’s largest technical-scientific associations.

In addition, the QLED TV’s rich, deep black levels and bold contrast
provide a consistent viewing experience regardless of a room’s lighting.
The QLED TV’s advanced HDR 1500 functionality allows users to see every
hidden detail as it was meant to be seen, with no loss or distortion of
color.

Q Smart: Elevating the home entertainment
experience

Samsung’s Smart Hub has been expanded to offer an even more intuitive
and unified experience, directly via the QLED TV. The enhanced Samsung
One Remote Control now supports more devices and offers voice control
capabilities across more Smart TV features. Paired with the latest Smart
View App – available on Android or iOS mobile devices – users will enjoy
their personalized Smart Hub.

Additionally, Samsung’s TV Plus service offers the easiest and fastest
way to find, purchase and watch the latest 4K films and entertainment.
We’ve placed all of our music partners within the music tile, and the
user has a unified view of all their playlists and radio stations across
services.

Q Style: Designed to fit every lifestyle

This year, Samsung introduced new design elements that can fit into any
home – regardless of the interior aesthetics or setup. The all-new
Invisible Connection cable helps manage unsightly cords and clutter with
a refined, single cord system. Consumers can now design their space with
a single optical cable that brings all devices together, reclaiming the
living room space once occupied by set-top boxes and external devices.

Samsung has also introduced the No Gap Wall-mount which brings the TV
flush against the wall, closer than ever before. For those who do not
wish to mount their TV onto the wall, there is also a range of stylish
Samsung TV stands. Designed like an easel, the Studio Stand is an ideal
accompaniment for any artist-inspired living space, and with the Gravity
Stand, the TV can be rotated easily and allows for optimal viewing at
any angle.

Samsung’s 2017 QLED TV lineup is available now starting at $2,799 at Samsung.com
and at retailers nationwide.

The Frame: A new way to look at TV

Continuing its focus on premium design, Samsung announced more details
surrounding its newest innovation – The Frame. Teased at CES 2017, The
Frame was curated with an artful approach meant to elevate any room or
viewing environment.

Based on new innovative technology, The Frame looks like a picture frame
hanging on a wall when ‘Art Mode’ is on. Instead of fading to black like
a conventional TV, The Frame’s display transforms into a work of art,
letting the users select custom-designed digital art pieces. With more
than 100 art pieces in 10 different categories – including landscape,
architecture, wildlife, action, drawing and more – to choose from, it is
sure to please every design preference. Paired with the numerous options
for art layouts and colors, as well as customizable accessory options
including interchangeable bezels and an optional Studio Stand, it truly
complements the user’s living space.

Furthermore, The Frame is outfitted with Samsung’s new Invisible
Connection and No Gap Wall-mount, allowing users to hang it virtually
anywhere because it can blend seamlessly into any living space without
unsightly cables or wires. The Frame will be available this Spring.

Sound+ Soundbar

The MS750 Sound+ Soundbar features a “one body” design. No need for an
awkward, separate subwoofer that collects dust and takes up space.
Instead, our one body sound bar has achieved a rich, deep bass like none
other. With new Anti-Distortion Technology, the Sound+ can go as low as
35 Hz. Sound+ delivers expansive, immersive, 5-channel sound. The bass
is rounded out with wide-band, front- and top-mounted tweeters, and
booming mid-range speakers. Depending on your preferences, the sound bar
can fit neatly on a console below the display—or, with no extra drilling
required, you can attach it directly to the bottom of the TV with an
optional bracket for an even more minimal look. You even have the
ability to plug your TV’s power cord into the MS750 — eliminating the
need to plug it directly into the wall, allowing for a clean
installation. The power cord adaptor comes with the optional TV mounting
bracket. The Sound+ Soundbar will be available this Summer.

UBD-M9500 UHD Blu-ray

The new UBD-M9500 Blu-ray player builds on the legacy of Samsung’s
UBD-K8500 introduced last year. With the ultimate in UHD Blu-ray
performance and HDR capability, the UBD-K8500 led the market for the
entirety of 2016. The new UBD-M9500 Blu-ray player takes performance to
another level – with its integrated Smart platform that mirrors
Samsung’s TV interface and can act as the hub for all entertainment
needs. Most exciting is Samsung’s introduction of Blu-ray to Mobile – an
incredible functionality that allows the playback of two sources at the
same time. One user can be watching their favorite TV show while another
can stream content on their UBD-M9500 from a Blu-ray disc to their
mobile device. The UBD-K8500 will be available this April at $399.

About Samsung Electronics America, Inc.

Headquartered in Ridgefield Park, N.J., Samsung Electronics America,
Inc. (SEA), is a recognized innovative leader in consumer electronics,
mobile devices and enterprise solutions. A wholly owned subsidiary of
Samsung Electronics Co., Ltd., SEA is pushing beyond the limits of
today’s technology and providing consumers and organizations with a
portfolio of groundbreaking products in appliances, home entertainment,
Internet of Things, mobile computing, smartphones, virtual reality,
wireless infrastructure and wearables, in addition to offering leading
content and services related to mobile payments, 360-degree VR video,
customer support and more. Samsung is a pioneering leader in smartphones
and HDTVs in the U.S. and one of America’s fastest growing home
appliance brands. To discover more about Samsung, please visit www.samsung.com.
For the latest Samsung news, please visit news.samsung.com/us and
follow us @SamsungNewsUS.

Contacts

Allison + Partners on behalf of Samsung
Hana Katen, 646-428-0654
samsunghe@allisonpr.com