Alex Rodriguez to be Featured in Spanish-Language TV Spot and Digital Campaign for the Dynasty Prepaid Visa® RushCard
debuts its first Spanish-language television spot featuring the Dynasty
Prepaid Visa RushCard and baseball star Alex Rodriguez. The commercial
began airing on Hispanic television networks this week. In the spot,
Rodriguez recalls learning from his mother who worked two jobs to
support her family the value of working hard as a means of achieving
financial stability.
As a child, I watched my mother work two jobs to make ends meet. I
remember sitting with her and helping her count her waitress tips to
figure out how much wed have to spend for the week, says Rodriguez. I
learned from a very young age the difficulty that comes with having just
cash at hand. Paying bills, going out to eat as a family, shopping and
saving money was all harder. Cash in many ways can be a burden. In
today’s society, plastic is not only efficient, but also advantageous
and necessary. Thats why I partnered with RushCard to let the Hispanic
community know that with the Dynasty Prepaid Visa RushCard you can enjoy
the convenience, sense of security and prestige that cash may not
provide. RushCard would have been great for my mom and our family when I
was growing up.
The Dynasty Prepaid Visa RushCard is a prepaid card that offers
budgeting tools, bill payment, mobile features and many other valuable
services to individuals looking for alternative banking solutions.
RushCard accepted everywhere Visa debit cards are provides
exceptional service and cardholder benefits that allow cardmembers to
get ahead in their financial lives.
In addition to the new commercial, RushCard one of the first prepaid
Visa cards founded by entrepreneur and philanthropist Russell Simmons in
2003 launches new bilingual servicing and marketing tailored to
Hispanics. Latino cardmembers can now manage aspects of their RushCard
account in Spanish, across many channels including a 24/7 dedicated
bilingual customer service line, mobile and email alerts, and a new
cardmember website, www.espanol.rushcard.com.
Prospective cardmembers can learn more about and apply for the Dynasty
RushCard, or any other RushCard, at RushCards new Hispanic marketing
site, also located at www.espanol.rushcard.com.
This new website will support the Dynasty RushCard advertising campaign.
This is yet another way that RushCard continues to arm all of our
cardmembers across the country with financial tools and services they
can use to better their economic situation today and in the future,
said Rob Rosenblatt, CEO, RushCard and UniRush LLC.
As daughter to Dominican immigrants who never learned English, I know
how difficult it is to maneuver money matters in a language you dont
understand, said Adayna Gonzalez, Director of Hispanic Marketing,
UniRush LLC. At RushCard, we recognize and value the diversity of our
cardmembers. We are proud to offer our Latino cardmembers the option to
communicate with us and manage their RushCard account in either English
or Spanish. By launching our dedicated advertising campaign for the
Dynasty Prepaid Visa RushCard in Spanish, we hope to reach other Latinos
who seek a better alternative to cash and traditional banks. Were
honored to have Alex continue to help us deliver our message to the
Hispanic community.
RushCard tools designed to help cardmembers achieve their personal and
financial goals include:
Other Features:*
Prepaid Visa RushCard is issued by The Bancorp Bank, a wholly owned
subsidiary of The Bancorp Inc. (Nasdaq: TBBK), pursuant to a license
from Visa U.S.A. Inc. The Bancorp Bank; Member FDIC.
*Currently available in English. Spanish version coming soon.
About UniRush, LLC
Co-Founded in 2003 by entrepreneur and philanthropist Russell Simmons,
UniRush, LLC, revolutionized the payments industry when it launched one
of the first prepaid cards. RushCard provides instant access to a set of
basic financial services for millions of Americans who cannot or choose
not to establish a traditional banking relationship.
For more
information about UniRush and RushCard visit www.rushcard.com
or find us at Facebook.com/Rushcard
or on Twitter @RushCard.
