LONDON–(BUSINESS WIRE)–Euromonitor International released today the 2016 WTM Global Trends
Report at World Travel Market (WTM) London, the leading travel and
tourism event worldwide, revealing how the travel industry is developing
within the fast-changing global economic and social environment.
Caroline Bremner, Head of Travel at Euromonitor International, comments
“2016 has served up a host of geopolitical tensions. However, the travel
industry is resilient with 4 percent growth in trips taken
internationally and domestically. Travel thrives on disruptive
innovation and the outlook for the year ahead is no exception.”
Three key emerging travel trends identified by the report are:
Bag-Free, Hassle-Free Travel
Hotels and fashion brands are teaming up to offer pay-as-you-go
convenience. Travellers, with millennials at the forefront, will leave
their suitcases at home, preferring to rent clothes and shoes at their
destination. This trend represents an evolution of the sharing economy,
which is quickly moving beyond cars and holiday apartments.
Microadventures and ‘Bleisure’
Thrill-seekers who are short on time but big on new experiences are
opting for ‘microadventures’ in order to fulfil their passion. As part
of the general consumer shift from material possession towards actual
experiences, people with busy lives increasingly look for small and
achievable adventures. Airlines and tour operators – with hotels to
follow – are embracing the concept by targeting ‘bleisure’ guests –
individuals who stay on for an extra night or two to add a leisure
aspect after a business trip.
Roamies: Co-Living Nomads
Changes to the way we work, live and travel are leading to the creation
of a new species of consumers – the ‘Roamie’ – a 21st century nomad who
travels the world and craves all amenities wherever he or she stays.
This is a natural step on from the co-living community movement, which
has been around for decades in one form or another. Coupled with the
rise in popularity of solo travel, this trend is now moving into the
travel arena with start-ups offering co-living spaces around the world.
To download the complete report for free, visit: http://go.euromonitor.com/WTM-London-2016.html
About Euromonitor International
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