Bagel Bites® Breakfast Brings Back Jingle from the 1990s

Great Breakfast With 8-10 Grams of Protein per Serving for Kids

PITTSBURGH–(BUSINESS WIRE)–According to a 2014 Nielsen and Natural Marketing Institute report,
eating protein and breakfast is top of mind for consumers, and most
people say that breakfast is actually the most important meal of the
day. Parents are looking for convenient, satisfying breakfast options
for their children. The new Bagel Bites® Breakfast products come in
several exciting options for kids and adults to enjoy, like Bacon, Egg &
Cheese or Bacon, Sausage & Cheese. To add to the excitement, Bagel Bites
brand is bringing back its jingle from the 1990s and modernizing the
iconic song for a new generation of consumers. The digital campaign
starts today, and the spot will air through online video channels and on
Pandora.

“Bagel Bites Breakfast are a convenient option for busy parents who want
to feed their kids a savory breakfast with protein,” said Mike Betts,
brand manager. “They are a good source of protein, with 8-10 grams of
protein per serving.”

Bagel Bites Breakfast are made with real cheese, 100% real bacon and
sausage–all on mini-bagels that are made from scratch and baked fresh
daily.

“We all know parents are looking for high quality breakfast options
during the school week, and it helps that a brand kids love like Bagel
Bites is finally delivering that,” said Betts.

Bagel Bites Breakfast are available in the breakfast sections of major
retailers. Visit bagelbites.com or www.facebook/bagelbites
to learn more or see the new commercial here: https://www.youtube.com/watch?v=kNAAz2I6z9Q

ABOUT THE KRAFT HEINZ COMPANY

The Kraft Heinz Company (NASDAQ: KHC) is the third-largest food and
beverage company in North America and the fifth-largest food and
beverage company in the world, with eight $1 billion+ brands. A globally
trusted producer of delicious foods, The Kraft Heinz Company provides
high quality, great taste and nutrition for all eating occasions whether
at home, in restaurants or on the go. The Company’s iconic brands
include Kraft, Heinz, ABC, Capri Sun, Classico, Jell-O, Kool-Aid, Lunchables, Maxwell
House, Ore-Ida, Oscar Mayer, Philadelphia, Planters, Plasmon, Quero,
Weight Watchers Smart Ones and Velveeta. The Kraft
Heinz Company is dedicated to the sustainable health of our people, our
planet and our Company. For more information, visit www.kraftheinzcompany.com.

Contacts

The Kraft Heinz Company
Judy Sapos, 412-237-3474