beIN Sports Leads Q1/Q2 Viewership with Exclusive Coverage of Global Sports

MIAMI–(BUSINESS WIRE)–beIN SPORTS announced network ratings for the first quarter of 2016,
continuing to dominate in key metrics among cable audiences.

According to Nielsen Media Research, beIN SPORTS began April as the
fastest growing cable network, regardless of language, showing
double-digit percentage distribution increases for both channels
year-over-year.

beIN SPORTS networks continued to close the gap in household
distribution against its competitors, and its now being carried in 42.2
million homes combined. From April 2015 to 2016, beIN SPORTS showed a
38.4% increase in households, making it the No.1 cable network in terms
of growth.

Meanwhile, beIN SPORTS en Español grew distribution by 7% year-over
year, taking the top spot in Spanish language growth in April compared
to Fox Deportes, ESPN Deportes, Univision Deportes and NBC Universo.

Further, both networks showed year-over-year ratings growth for Q1 —
with beIN SPORTS en Español holding the No.1 position on both weekday
and weekend daytime against all Spanish cable competitors.

beIN SPORTS en Español continues to be the most-viewed sports network on
weekend daytime in Q1, delivering an average of 162,000 Total Viewers
and outperforming Univision Deportes by 277% among Total Viewers and
300% among Adults 18-49 respectively.

ADDITIONAL HIGHLIGHTS:

  • beIN SPORTS en Español broadcast the No. 1 soccer telecast among all
    cable networks, all languages in 2016 year-to-date — El Clásico
    which aired on April 2, 2016 delivering 1,200,000 Total Viewers P2+,
    out-delivering every English Premier League match on NBC Sports
    Network and all Univision Deportes Liga MX matches this year.
  • beIN SPORTS en Español delivered 13 of the top 50 soccer telecasts of
    2016 to date among Spanish cable networks — building on its success in
    2015, when the channel delivered 12 of 50 most-viewed soccer telecasts
    in Spanish language cable.
  • Year-over-year, LaLiga coverage showed overall viewership growth of
    15% and 3% for Adults 18-49, across both beIN SPORTS English and beIN
    SPORTS en Español respectively for Q1. Marquee matches averaged
    444,000 Total Viewers, for the quarter completed.
  • Among soccer leagues, LaLiga marquee matches combined on both beIN
    SPORTS networks averaged higher than English Premier League matches on
    NBCSN & NBC Universo by 3% among total viewers and 8% for Adults 18-49.
  • The EXPRESS Weekend ranked in 11 of the top 20 Spanish sports studio
    programs of 2016 to date, with the highest episode airing on April 2nd
    delivering 387,000 Total Viewers and 211,000 Adults 18-49.
    Additionally, in Q2 the Express audience has grown 81% among Total
    Viewers P2+, since the previous quarter, showing huge gains. Since the
    beginning of April, the program is averaging 139,000 Total Viewers.

Source: The Nielsen Company, NPM & NPMH, L+ SD, UE Cvg April
2016 vs. 2015. 1Q’16 (12/28/2015 – 03/27/2016); 2Q’16 to date
(03/28/2016 – 04/12/2016). P2+ viewers (000) Weekend Daytime based on
Sa-Su 9a-430p & Weekday Daytime based on 9:00 to 4:30; beIN
SPORTS Network combined Reach of beIN SSPORS & beIN SPORTS en Español.
Top telecast rank for 2015 based on 12/29/2014 – 12/27/2015 & 2016 based
on 12/28/2015 – 4/12/2016 among Spanish language cable networks. LaLiga
growth comparing 1Q’16 (12/28/2015 – 03/27/2016) vs 1Q’15 (12/29/2014 –
03/29/2015). LaLiga & LaLiga Marquee matches based on the sum of P2+
average audience among beIN SPORTS & beIN SPORTS en Español. Express
Weekend, Locker Room and studio programs coded as sports news, sports
commentary among Spanish language cable networks for 12/28/2015 –
03/27/2016.

About beIN SPORTS USA

Launched in 2012, beIN SPORTS is the fastest growing global sports
network in the U.S. and is offered on 9 of the largest 10
cable/satellite TV providers in the U.S., as well as other systems
across the country. beIN SPORTS offers viewers premium sports content
and entertainment across multiple platforms including TV channels beIN
SPORTS and beIN SPORTS en Español and live streaming on beIN SPORTS
CONNECT. A cornerstone of beIN SPORTS is its unrivaled live soccer
coverage, which includes live matches from LaLiga, Serie A, Ligue 1,
NASL and CONMEBOL/CONCACAF/CAF World Cup Qualifiers, as well as news and
in-depth analysis of all the top leagues from around the world. With
beIN SPORTS CONNECT, authenticated subscribers can also enjoy all the
exciting action from the two networks and stream live overflow matches
offered in HD on your computer, tablet or smart phone. In addition to
soccer, beIN SPORTS serves as a haven to fans of motorsports, tennis,
rugby, volleyball and boxing, among others.

Contacts

beIN SPORTS
Valerie Boldrin, 305-777-1900 Ext. 6024
boldrinv@beinsports.net
or
Pinta
for beIN SPORTS

Amanda Gadaleta, 212-367-9800 Ext. 300
agadaleta@pintausa.com