Partnership with Vandergeeten Trade and Commerce Co LTD Extends
Tennent’s brand footprint in China
DUBLIN & BEIJING–(BUSINESS WIRE)–C&C Group continues to ramp up its international expansion in
Asia-Pacific with the announcement of its fourth strategic partnership
in the recent months. C&C Group is proud to confirm the signing of a new
distribution agreement with Vandergeeten for the distribution of its
Tennent’s portfolio in China.
C&C Group and Vandergeeten have agreed a 3 year partnership for
distribution of the Tennent’s brand portfolio in China. Initially
Vandergeeten will launch Tennent’s 1885 Lager, Tennent’s Stout,
Tennent’s Whisky Oak Aged Beer, Tennent’s Scotch Ale and Tennent’s Extra
into both the On Premise and Off Premise channels Nationally in China.
Vandergeeten have been distributing premium food and beverage products
from Belgium and Western Europe into China for over 20 years and
currently work across a world class portfolio of premium international
Joris Brams, Managing Director of C&C Group’s International Division,
said: “This is a fantastic opportunity for C&C Group to work in
partnership with a well established company in China with a very strong
reputation in the drinks business. The market for imported premium beers
in China has enjoyed stellar growth over the last 5 years and this
partnership with Vandergeeten will ensure that the Tennent’s brand
portfolio is well positioned for long term growth in China”
Yu Xiaoning, Chief Executive Officer of Vandergeeten, said: “Working
with C&C is an exciting opportunity for us to even further diversify our
wide range of premium European beers. We’re confident that in
cooperation with C&C, we can develop Tennent’s into a popular and
successful brand enjoyed by customers all throughout the country.”
About C&C Group plc
C&C Group manufactures Bulmers the leading Irish cider brand, Magners
the premium international cider brand, the C&C Brands range of English
ciders and the Tennent’s beer brand. C&C Group also owns and
manufactures Woodchuck and Hornsby’s, two of the leading craft cider
brands in the United States.
C&C Group also distributes a number of beer brands in Scotland, Ireland
and Northern Ireland, primarily for Anheuser-Busch InBev, and owns
Wallaces Express, a Scottish drinks wholesaler.
The Group’s Irish wholesaling subsidiary, Gleeson group, owns and
manufactures Tipperary Water and Finches soft drinks. C&C Group is also
the exclusive distribution partner of Pabst Brewing Company, the largest
independently owned brewing company in the US, for the UK and Ireland.
C&C Group is headquartered in Dublin and its manufacturing operations
are based in Co. Tipperary, Ireland; Glasgow, Scotland; Somerset,
England; and Vermont, USA. C&C Group plc is listed on the Irish and
London Stock Exchanges.
In 1994, Vandergeeten imported its first shipment of premium goods into
China. From these bold beginnings, Vandergeeten has grown into a
household name for premium imported goods in China.
Boasting more than 20 years of experience and a portfolio of over 90
brands, they are one of the most active distributors of bottled &
draught specialty beer and confectionary on the mainland.
Vandergeeten has offices in Beijing, Shanghai, Guangzhou and Shenzhen,
as well as regional representatives and sub-distributors covering all of
China. This carefully selected network of wholesalers and distributors
allows Vandergeeten not only to distribute fine imported goods all over
China, but also allows them to maintain the consistent quality they’ve
built their name on.
Vandergeeten has always been committed to quality, striving to provide
both business partners and consumers with a complete range of services
to ensure brand success in the fast-paced and highly changeable Chinese
For further information, please contact:
C&C Group, Media
+353 (0) 1 663 3684