Crimson Hexagon Expands Partnership with Twitter to Scale Social Insights Across Enterprises

Together, companies will advance big data analytics and insights
innovation for joint customers

BOSTON–(BUSINESS WIRE)–#SocialAnalyticsCrimson
Hexagon
, a global leader of business insights from social data
analysis to inform strategic enterprise decision-making, announces a
deepening of its participation in the Twitter Official Partnership
program, building on the two companies’ long-standing history of
collaboration. With this participation, Crimson Hexagon has the most
complete access to every data product and stream that Twitter offers and
is collaborating with Twitter’s product team to bring new, unique
co-developed solutions to market. As part of this relationship, Crimson
Hexagon is also working closely with Twitter to identify new ways that
Twitter data can help brands and agencies.

Twitter Official Partners represent an elite set of companies that have
been recognized by Twitter because of their exceptional products and
proven success on the platform. Inclusion in the program is the result
of a trusted, long-standing partnership with Twitter, developed over
multiple years of working together.

Combining Crimson Hexagon’s artificial intelligence, machine-based
learning and computer vision capabilities with unlimited access to over
1 trillion fully indexed documents will enable and empower brands to
make data-driven strategic business decisions. For the deep historical
analysis that brand management and market research use cases require,
Crimson Hexagon’s customization capabilities are critical for validation
of true market trends.

“We are excited to deepen our long-standing partnership with Crimson
Hexagon,” said Anthony Noto, Twitter’s COO & CFO. “Combining Twitter’s
full data platform with Crimson Hexagon’s advanced analytics
capabilities enables the world’s biggest brands to answer strategic
business questions, discover patterns in consumer discussion, and
uncover their customers’ interests and affinities.”

Errol Apostolopoulos, senior vice president of product of Crimson
Hexagon, said, “It’s become apparent that global companies need insights
from social data to keep pace with consumers and compete in today’s
market. This partnership between Crimson Hexagon and Twitter represents
our joint commitment to helping organizations conduct deeper analysis on
consumer conversations happening on one of the world’s foremost social
networks.”

Please visit
our site
for more information about the partnership, including why
Twitter uses Crimson Hexagon to analyze its own network and a demo of
Crimson Hexagon’s platform.

Additional resources

About Crimson Hexagon

Crimson
Hexagon
is the global leader in consumer insights from social media
data. Powered by patented technology and an in-house data library of
more than 1 trillion posts, Crimson Hexagon’s platform helps hundreds of
brands and agencies answer critical business questions through the
insights derived from social data. Clients include leading global
organizations such as General Mills, Starbucks, Paramount Pictures,
Anheuser-Busch InBev, Adidas and Twitter, and leading agencies such as
TBWA, VML, BBDO, Saatchi & Saatchi, Ogilvy, Edelman and Digitas. Find us
on Twitter
and on Tumblr.

Contacts

Metis Communications
Sylvie Tse, 617-236-0500
crimsonhexagon@metiscomm.com