First Alert and Fire Departments Team up to Educate Consumers ‘For a Safer Place’

Select Lowe’s Locations Host In-store Fire and Carbon Monoxide Safety
Awareness Events

AURORA, Ill.–(BUSINESS WIRE)–First Alert, the most trusted name in home safety*, is teaming up with
fire departments to educate the public about how to protect their
families and homes from the threats of fire and carbon monoxide (CO).
The “For a Safer Place” campaign will include special events throughout
August, September and October, along with in-store activities for adults
and children to learn about these important safety issues.

Each year, nearly 3,000 Americans die from home fires, while CO
poisoning claims approximately 450 lives, according to the National Fire
Protection Association (NFPA). The NFPA also reports that fires in homes
with no smoke alarms cause an average of 940 deaths per year (38% of
home fire deaths).

“In order to help decrease home fire and CO poisoning incidents, people
must be equipped with the necessary tools and knowledge,” said Tom
Russo, vice president of marketing for First Alert. “Through our
partnership with participating local fire departments, we hope to help
ensure the long-term safety and sustainability of communities

As a part of the national “For a Safer Place” campaign launched by First
Alert, in-store safety events will be held at Lowe’s stores in 24 cities
across the country, including Chicago, Dallas, Los Angeles, Philadelphia
and San Francisco.

Store associates and fire officials will host fun, family-focused
activities to educate people about fire and CO safety. Children’s
firefighter hats and activity worksheets will be provided, along with
educational handouts for adults to teach families about the importance
of equipping their homes with smoke and CO alarms, as well as planning
and practicing a fire escape plan. Children also will participate in
special fire safety activities, such as building wooden fire trucks as
part of Lowe’s
“Build and Grow” program
. The program will provide each child with a
Build and Grow project kit equipped with goggles, an apron and fire
safety patch.

“This national education campaign is part of our ongoing efforts to
ensure people have the right tools and information that can help them
stay safe in their homes,” said Russo.

To ensure your family and home are best protected from fire, First Alert
recommends following the guidelines set by the NFPA and U.S. Fire
Administration (USFA), which advise that homes have smoke alarms
installed inside every bedroom, outside each sleeping area and on every
level of the home, including the basement, and one CO alarm on each
level and in each sleeping area. To put this into perspective, the
average-sized home in America – a two-story, three-bedroom house – needs
a minimum of five smoke alarms and four CO alarms.

To learn more about protecting your family from smoke, fire and carbon
monoxide, visit the First Alert website at
You also can follow First Alert on Twitter (@FirstAlert)
or “like” First Alert on Facebook.

*First Alert Brand Trust Survey, January 2016 – Results are based on
the responses of 1,004 adults, ages 18 and older, living in the United
States who completed a telephone survey, January 28-31, 2016. Results
are accurate to +/- 3 percentage points with a 95 percent confidence
level and can be generalized to the entire adult population in the
United States within those statistical parameters. For more information
or a copy of the complete survey and results, contact Tim Young at LCWA:
312/565-4628 or

About BRK Brands, Inc.

BRK Brands, Inc. (Aurora, IL), is a fully owned subsidiary of Newell
Brands. For 50 years, BRK Brands, Inc. has been the manufacturer of
First Alert
®-branded home-safety products, the
most trusted and recognized safety brand in America. BRK
Brands designs and develops innovative safety solutions including Tundra

Fire Extinguishing Spray, ONELINK
® wireless
alarms and a comprehensive line of smoke alarms, carbon monoxide alarms,
fire extinguishers and escape ladders to protect what matters most.
products are also marketed under the BRK Electronics
® brand,
The Professional Standard for the builder and contractor audiences.
Brands, Inc. products are found in more than 30 countries worldwide.
more information, visit,

About Newell Brands

Newell Brands (NYSE: NWL) is a leading global consumer goods company
with a strong portfolio of well-known brands, including Paper Mate®,
Sharpie®, Dymo®, EXPO®, Parker®, Elmer’s®, Coleman®, Jostens®, Marmot®,
Rawlings®, Irwin®, Lenox®, Oster®, Sunbeam®, FoodSaver®, Mr. Coffee®,
Rubbermaid Commercial Products®, Graco®, Baby Jogger®, NUK®, Calphalon®,
Rubbermaid®, Contigo®, First Alert®, Waddington and Yankee Candle®.
Driven by a sharp focus on the consumer, leading investment in
innovation and brands, and a performance-driven culture, Newell Brands
helps consumers achieve more where they live, learn, work and play.

This press release and additional information about Newell Brands are
available on the company’s website,

©2016 BRK Brands, Inc., Aurora, IL 60504. All rights reserved.
Alert® is a registered trademark of The First Alert Trust,
Aurora, IL 60504.
BRK Electronics® is a registered
trademark of BRK Brands, Inc., Aurora, IL 60504.
NYSE is a
registered service mark of NYSE Group, Inc.


L.C. Williams & Associates
Lindsey Lucenta or Rebecca Raudabaugh
312-565-4618 or 312-565-4604