Give Back in Style With Macy’s New Fashion Pass

NEW YORK–(BUSINESS WIRE)–Continuing in its tradition of strengthening communities, Macy’s
(NYSE:M) has partnered with several extraordinary charity organizations
for its first-ever Fashion Pass. From July 22 to Aug. 15, when you give
$5 at the register, customers will receive 15 percent to 20 percent off
storewide, plus $10 off a $30 purchase. One hundred percent of the $5
donation will benefit: Children’s Cancer Research Fund®,
Council of Fashion Designers of America Foundation, Inc., The Elizabeth
Taylor AIDS Foundation, Ronald McDonald House Charities® of
Chicagoland & Northwest Indiana, Ronald McDonald House New York and The
Fashion Incubators at Macy’s.

“Macy’s prides itself on giving back to our local communities,” said
Martine Reardon, Macy’s chief marketing officer. “We work year-round to
ensure that we can offer our customers an easy and rewarding way to
support great charities that are important to them.”

Macy’s has up-to-the-minute trends covered for fall—from ultra-sleek and
minimalist to eclectic bohemian with international panache, to modernist
athleisure and ultra-glamorous—and customers will be able to use their
Fashion Pass to access the hottest designs at fabulous prices, all while
supporting organizations that do life-changing work.

Organizations that benefit from Macy’s Fashion Pass include:

Children’s Cancer Research Fund

Children’s Cancer Research Fund invests in lifesaving research and
patient care programs that set the standard for treating children with
childhood cancers and blood disorders. From finding the causes of these
rare diseases to discovering innovative treatments, to supporting
survivors post-treatment, Children’s Cancer Research Fund is committed
to bringing hope and cures to young patients and their families.

Council of Fashion Designers of America
Foundation, Inc.

The mission of the Council of Fashion Designers of America is to
strengthen the influence and success of American designers in the global
economy. The CFDA Foundation, Inc. is a separate not-for-profit
organization, created to raise funds for charity and industry activities.

The Elizabeth Taylor AIDS Foundation

Elizabeth Taylor established The Elizabeth Taylor AIDS Foundation (ETAF)
in 1991 to support organizations delivering direct care and services to
people living with HIV and AIDS, often to the
most marginalized populations. Today, ETAF also provides funding for HIV
prevention education and advocacy programs throughout the world,
including existing organizations creating new and innovative techniques
that help spread awareness of HIV prevention and treatment to targeted

Ronald McDonald House Charities® of Chicagoland
and Northwest Indiana (RMHC®-CNI)

The mission of RMHC-CNI is to care for families of children with complex
medical needs by providing comfort, compassion and a sense of community
in a ‘home away from home’. RMHC-CNI keeps families of hospitalized
children together, when they need it most.

Ronald McDonald House New York

Ronald McDonald House New York provides temporary housing for pediatric
cancer patients and their families in a strong, supportive and caring
environment which encourages and nurtures the development of
child-to-child and parent-to-parent support systems. Ronald McDonald
House New York is the largest facility of its type in the world. The
House can accommodate 84 families, and it is filled to capacity almost
every night. The House’s location in Manhattan, in close proximity to 19
major medical and cancer treatment centers, draws children and families
from across the country and the world, as well as from the metropolitan
New York City area. Since its founding, more than 35,000 families have
stayed at Ronald McDonald House New York. For more information, visit

The Fashion Incubators at Macy’s

The mission of The Fashion Incubators at Macy’s is to accelerate
emerging apparel and accessories design businesses in Chicago,
Philadelphia and San Francisco while supporting fashion industry
economic growth and job creation in each city. The Incubators are
independent nonprofits with work space donated by Macy’s.

For more information about the program and participating charities,

About Macy’s

Macy’s, the largest retail brand of Macy’s, Inc., delivers fashion and
affordable luxury to customers at approximately 775 locations in 45
states, the District of Columbia, Puerto Rico and Guam, as well as to
customers in the U.S. and more than 100 international destinations
through its leading online store at Via its stores,
e-commerce site, mobile and social platforms, Macy’s offers distinctive
assortments including the most desired family of exclusive and fashion
brands for him, her and home. Macy’s is known for such epic events as
Macy’s 4th of July Fireworks® and the Macy’s Thanksgiving Day Parade®,
as well as spectacular fashion shows, culinary events, flower shows and
celebrity appearances. Macy’s flagship stores — including Herald Square
in New York City, Union Square in San Francisco, State Street in
Chicago, and Dadeland in Miami and South Coast Plaza in southern
California — are known internationally and are leading destinations for
visitors. Building on a more than 150-year tradition, and with the
collective support of customers and employees, Macy’s helps strengthen
communities by supporting local and national charities giving more than
$69 million each year to help make a difference in the lives of our

For Macy’s media materials, including images and contacts, please visit
our online pressroom at


Macy’s Media Relations
Julie Strider Fukami, 646-429-5213
Dume, 646-429-7449