Growing Demand for Specialized Products to Drive the Global Hair Shampoo Market Through 2020, Says Technavio

LONDON–(BUSINESS WIRE)–$OR #Cosmetics–According to the latest market study released by Technavio,
the global
hair shampoo market
is expected to grow at a CAGR of
approximately 2% during the forecast period.

This research report titled ‘Global
Hair Shampoo Market 2016-2020
’ provides an in-depth analysis of
the market in terms of revenue and emerging market trends. This market
research report also includes an up to date analysis and forecasts for
various market segments and all geographical regions.

“The demand for hair shampoos is expected to post steady growth during
the forecast period. The hair shampoo segment is the largest segment of
the global hair care products market, mostly due to the fact that these
are essential products and are used almost on a daily basis. In order to
increase their customer base as well as profit margins, many companies
are developing specific shampoos suiting the needs of different age
groups and targeted at specific hair problems. The demand for natural
and herbal hair shampoos is also set to increase in the coming years.
All these factors will contribute to the growth of the market during the
forecast period,” says Brijesh Kumar Choubey, a lead analyst at
Technavio for cosmetics
and toiletry

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The report categorizes the global hair shampoo market into three major
product segments. They are:

  • Global health shampoo market
  • Global anti-dandruff shampoo market
  • Global herbal shampoo market

Global health shampoo market

The global health shampoo market is expected to exceed USD 18 billion by
2020, growing at a CAGR of close to 2%.

Health shampoos include those that are developed to address particular
hair issues like split ends, dry hair, and frizzy hair. The need for
healthy, lustrous, and well-groomed hair influences the purchasing
decision of most consumers. Manufacturers operating in this segment are
actively engaged in formulating new, more effective, and safe products.
The rapid pace of technological advances in the formulation and
manufacturing front will also drive the growth of the global health
shampoo market.

Global anti-dandruff shampoo market

The global anti-dandruff shampoo market is expected to exceed USD 6
billion by 2020, growing at a CAGR of close to 2%.

The increasing level of air pollution globally is observed to be the
root cause of many hair-related problems, including dandruff, which
might lead to problems like itchy scalp and hair fall. This is where the
new age anti-dandruff shampoos offering multiple benefits like scalp
care, better hair texture, and reduction in hair fall come into the
picture. Head & Shoulders and Clear are among the leading anti-dandruff
shampoo brands available in the market.

Global herbal shampoo market

The global herbal shampoo market is expected to exceed USD 5 billion by
2020, growing at a CAGR of 2.5%.

The herbal shampoo segment is growing at a higher pace than the health
and anti-dandruff shampoo segments. Increasing consumer awareness of the
benefits of natural and organic hair shampoos and the harmful effects of
chemicals such as sodium lauryl sulfate, fragrances, and potassium
sorbate is expected to further drive the global herbal shampoo market in
the coming years.

Manufacturers are also expanding their product offerings. For instance,
in 2014, Herbal Essence launched its Herbal Essences Naked Volume
Collection, which consists of shampoo, conditioner, dry shampoo,
leave-in conditioner, and hairspray. “Such innovative product offerings
in this sphere will fuel the growth of the market in the coming years,”
says Brijesh.

The top vendors highlighted in this report by Technavio’s research
analysts are:

  • Henkel
  • Kao
  • L’Oréal
  • P&G
  • Unilever

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About Technavio

is a leading global technology research and advisory company. The
company develops over 2000 pieces of research every year, covering more
than 500 technologies across 80 countries. Technavio has about 300
analysts globally who specialize in customized consulting and business
research assignments across the latest leading edge technologies.

Technavio analysts employ primary as well as secondary research
techniques to ascertain the size and vendor landscape in a range of
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and top-down approaches, besides using in-house market modeling tools
and proprietary databases. They corroborate this data with the data
obtained from various market participants and stakeholders across the
value chain, including vendors, service providers, distributors,
re-sellers, and end-users.

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