HORMEL® BLACK LABEL® Bacon Introduces The Black Market

Explore, Purchase And Salivate In Immersive Virtual Reality Experience,
Bacon’s New Frontier

AUSTIN, Minn.–(BUSINESS WIRE)–In their mission to push bacon forward, the makers of HORMEL® BLACK
LABEL® bacon today unveiled The Black Market, the ultimate
destination for bacon lovers and online consumers alike. The Black
Market
is a multisensory bacon experience designed to launch
consumers on a quest in a world of bacon, while providing them with the
ability to purchase bacon in a previously unimaginable way; as the first
ever mobile virtual reality shopping experience available to consumers
via a smart phone that does not require using an application or headset.


The Black Market continues HORMEL BLACK LABEL bacon’s We’re
Always The New Black™
campaign, which celebrates over 100 years of
pioneering bacon innovations including the invention of Canadian Bacon,
in America, and The Reggie Watts Bacon Experience, a
genre-bending musical creation.

Users can experience The Black Market in virtual reality by
visiting www.BlackLabelBacon.com
on a smart phone and positioning the phone in front of their eyes. To
amplify the user’s experience, a limited number of custom bacon-scented
Google Cardboard are available, at no cost, on The Black Market.

The Black Market enables users to navigate four immersive bacon
worlds of variety, including a Dark Woods, a Volcano, a Salty Sea and
the darkness of Outer Space to unlock and purchase select varieties of
HORMEL BLACK LABEL bacon in virtual reality.

“We’re proud to advance our mission of celebrating the exceptional,
pushing bacon forward and bringing better bacon into more homes with new
distribution channels and buying experiences,” said Steve Venenga, Vice
President of Marketing at Hormel Foods. “The bacon needs of consumers
and HORMEL BLACK LABEL bacon customers are constantly changing,
prompting us to create experiences that deliver beyond their
expectations.”

Bacon buyers may also purchase unique HORMEL BLACK LABEL bacon products
using a streamlined version of The Black Market without virtual
reality on their desktop at BlackLabelBacon.com. For immediate
gratification, select HORMEL BLACK LABEL bacon products can be explored
and purchased on a traditional ecommerce storefront here www.BlackLabelBacon.com.
Unique varieties like Hormel Black Label Jalapeno bacon can now be added
to a user’s cart with one click.

HORMEL BLACK LABEL bacon is available in new, innovative flavors
including Double Smoked bacon, available today, and Low Sodium with Sea
Salt bacon, available in December. Products are available in a variety
of forms including 16-ounce Single Packs, 24-ounce Stack Packs and
9.5-ounce Fully-Cooked, with more options coming soon, offering
consumers a wide selection to choose from on The Black Market.

HORMEL BLACK LABEL bacon’s innovations in products and distribution
continue its mission to push bacon forward. Experience other new HORMEL
BLACK LABEL bacon innovations, including The Reggie Watts Bacon
Experience
and Kickstarter campaign, at BlackLabelBacon.com. Be the
first to know about future HORMEL BLACK LABEL bacon innovations on Facebook,
Twitter
and Instagram.

About HORMEL® BLACK LABEL® BACON
Hormel Foods has been
perfecting the flavor of bacon for more than 100 years. The strict
specifications and natural hardwood smoke allow Hormel Foods to produce
the highest quality bacon. Maximizing consistency, leanness and quality,
HORMEL® BLACK LABEL® bacon delivers a meaty flavor perfect for any meal
occasion. Hormel Foods offers HORMEL® BLACK LABEL® raw bacon, Canadian
bacon, as well as microwave-­ready and fully cooked bacon, which are
convenient choices for today’s busy lifestyles.

About Hormel Foods
Hormel Foods Corporation, based in
Austin, Minn., is a multinational manufacturer and marketer of consumer
branded food and meat products, many of which are among the best known
and trusted in the food industry. Hormel Foods, which leverages its
extensive expertise, innovation and high competencies in pork and turkey
processing and marketing to bring branded, value-added products to the
global marketplace, is celebrating its 125th anniversary in 2016. The
company is a member of the Standard & Poor’s (S&P) 500 Index, S&P 500
Dividend Aristocrats, and was named one of “The 100 Best Corporate
Citizens” by Corporate Responsibility Magazine for the eighth year in a
row. Hormel Foods also received a perfect score on the 2016 Human Rights
Campaign Foundation’s Corporate Equality Index, was recognized on the
2016 Best for Vets Employers List by Military Times, and was named one
of the 2016 Best Companies for Leaders by Chief Executive magazine. The
company enjoys a strong reputation among consumers, retail grocers,
foodservice and industrial customers for products highly regarded for
quality, taste, nutrition, convenience and value. For more information,
visit http://www.hormelfoods.com and
http://2015csr.hormelfoods.com/.

Contacts

Hormel Foods Corporation
Natalie Baudler, 507-437-5766
nrbaudler@hormel.com