Introducing ideal baby™ by the Makers of aden + anais®, a New Brand Designed to Bring Muslin Baby Products to Every Mum

ideal baby combines smart & stylish design with affordable pricing

NEW YORK–(BUSINESS WIRE)–Global baby brand aden
+ anais®
today announced the debut of ideal
, a new brand that unites the magic of muslin baby products
with affordable pricing. The launch is part of a significant company
expansion into three distinct brands, the boutique line aden + anais,
mid-range aden by aden + anais, and now, ideal baby, allowing aden +
anais to reach a wider community of expecting and new parents at all
price points.

“Here at aden + anais, we’ve always had a strong desire to make muslin
available to all mums around the world,” said Raegan Moya-Jones, aden +
anais co-founder and CEO. “Creating ideal baby was our way of bringing
our multipurpose fabric to even more mums, without compromising the
quality, clever designs, and chic prints parents expect and love.”

The ideal baby range offers soft, durable, and versatile essentials
designed to delight both mum and baby. Products include aden + anais’
iconic swaddles, crib sheets, change pad covers, burpy bibs, snap bibs,
hooded towels, and wash cloths, and come in bold and bright girl, boy,
and gender neutral prints.

Made from muslin and woven with cotton and polyester, the ideal baby
product collection features a unique fabrication that is extra-soft,
breathable, and durable. It is gentle on babies’ skin, stays soft wash
after wash, and stands the test of time.

ideal baby by the makers of aden + anais is now available in Walmart
stores, on and The range will also be sold in
Walgreens, Meijer, and Kmart beginning early 2016. Products retail
between $6.99 and $19.99 (prices may vary per retailer).

For more information on ideal baby by the makers of aden + anais, visit

About ideal baby™

Launched in 2015 from the makers of global baby brand aden + anais®,
ideal baby™ brings the magic of muslin baby products to every mum. The
collection includes swaddles, crib sheets, bibs, and other baby product
essentials made from soft, breathable muslin and designed with
versatility, safety and style in mind. ideal baby is sold in retailers
and pharmacies across the US, including WalMart, Walgreens, Meijer, and
Kmart. For more information on ideal baby by the makers of aden + anais,
For more information on aden + anais, visit


Godfrey Sanders PR
Kristina Godfrey, 949-933-3679