Keller Rohrback L.L.P. Investigates Hello Barbie, Made by Mattel, for Alleged Privacy Violations

SEATTLE–(BUSINESS WIRE)–Attorney Advertising. Keller
Rohrback L.L.P.
is investigating recent reports
that Hello Barbie, a product of Mattel, Inc. (NASDAQ:MAT),
violated children’s privacy by storing conversations between the Hello
Barbie doll and child on a hackable cloud. Of particular concern is the
potentiality that the doll could be hacked by a predator who could talk
directly with a child through the doll.

 is pre-programmed with more than 8,000 recorded lines and
costs about $75. The doll retains up to three different WiFi locations
and does not require a smart device after WiFi configuration.

Hello Barbie was recently named one of the worst toys of the year by
the Campaign for a Commercial-Free Childhood, which described
as “the perfect storm of a terrible toy, and threatens children’s
privacy, wellbeing, and creativity.” Concerns over the doll’s hackable
cloud are both financial and safety-based.
Children are not only talking to the doll, they are talking to a large
toy conglomerate whose primary interest in them is financial. Even more
startling is the apparent
 at which someone can take over the doll’s voice, asking
children questions like “where do you live?” or “is anyone home?”

“This talking doll presents a new low for consumer safety and
privacy. Consumers should be able to trust that their children’s
information and safety is secure, particularly when they are playing
with a talking toy,” said attorney Cari
, a member of Keller Rohrback’s nationally recognized
complex litigation group.

If you are concerned that your or your child’s personal information was
breached and would like to know more about your rights, please contact
attorneys Cari
 and Gretchen
 at 800-776-6044 or via email at

Keller Rohrback L.L.P. is a leader in representing consumer and
employee victims of data breaches. Keller Rohrback has a long track
record of success with data breach litigation, including the Ninth
Circuit case Krottner
v. Starbucks
, where the court held that the theft of a laptop
containing employees’ personally identifiable information sufficed to
confer Article III standing on plaintiffs.

The firm also represents plaintiff employees in the Sony
Pictures Data Breach
 case, currently pending in the Central District
of California. In addition, Keller Rohrback L.L.P. represents plaintiffs
in the Target consumer
litigation, as well as data breach cases pending against Anthem
BlueCross BlueShield
, and Experian Information
Solutions, Inc.

Keller Rohrback L.L.P., with offices in Seattle, Phoenix, New York,
Ronan, Oakland, and Santa Barbara, serves as lead and co-lead counsel in
class actions throughout the country. Our Complex Litigation Group is
proud to offer its expertise to clients nationwide, and our trial
lawyers have obtained judgments and settlements on behalf of clients in
excess of seven billion dollars.

Attorney Advertising. Prior results do not guarantee a similar outcome.


Keller Rohrback L.L.P.
and Gretchen
, Attorneys