Nutrisystem Partners with World Renowned Fashion and Bridal Designer Pnina Tornai
Lifestyle Expert to Bring Unique Perspective on Wedding Weight Loss
as Nearly 1 in 3 Applicable U.S. Adults Say They Want/Wanted to Lose an
Average of 39 Pounds Before Their Wedding Day
FORT WASHINGTON, Pa.–(BUSINESS WIRE)–Nutrisystem, Inc. (NASDAQ:
NTRI), a leading provider of weight loss management products and
services, announced today a partnership with Pnina
Tornai, lifestyle and fashion expert and star of “Say Yes to the
Dress”. Tornai will be the focus of a fully integrated marketing
campaign, including both traditional and social media, providing a
unique perspective on wedding weight
loss.
According to a recent survey, conducted online in the U.S. on behalf of
Nutrisystem by Harris Poll, nearly 1 in 3 U.S. adults who are married,
engaged or who plan to get engaged in the next 2 years (29%) say they
want/wanted to lose weight before their wedding day, reporting a desire
to lose an average of 39 pounds. What’s more, close to 1 in 5 (17%) of
those who want/wanted to lose weight said they are/were willing to go to
extreme measures (i.e., drastic calorie reduction, crash dieting,
cleanses) to lose the weight.
In her daily interactions with brides, Tornai says she witnesses
countless brides with a desire to lose
weight before their wedding day, who, as a result, order their
dresses two or three sizes too small. This, in turn, often leads the
brides to take drastic and unhealthy measures in order to fit into their
dress. To address this issue, Tornai, known as the fairy godmother of
brides, is teaming up with Nutrisystem in order to help brides feel and
look their best on their big day with a healthy weight loss plan that is
achievable through portion control and balanced nutrition.
“We are excited to be working with Pnina Tornai,” says Keira Krausz,
Chief Marketing Officer of Nutrisystem. “As a woman at the forefront of
the bridal industry, Pnina brings an interesting perspective when it
comes to weight loss. In the meetings with her, we noticed she had a
deep desire to be able to recommend a healthy, balanced weight
loss program to brides she works with in an effort to educate women
on the benefits of safe, proven ways to reach their ideal weight, rather
than crash dieting prior to their wedding.”
Tornai takes great pride in helping make her brides feel loved and
beautiful throughout their entire journey, from the moment they step in
her boutique until their wedding day.
“It’s my honor to style my brides with love. I don’t see how I could do
it any other way,” said Tornai. “When I am working with brides, I always
speak with them about their weight loss goals. I see so many brides with
tears in their eyes struggling with the way they look and wanting to fit
perfectly into their dream dress. They tell me they have turned to
unhealthy solutions to lose weight. In fact, I have had brides faint
from weakness during fittings. I’m so happy to be able to offer my
brides a healthy and smart way that can help them love their body.”
Survey Methodology
This survey was conducted online within the United States by Harris Poll
on behalf of Nutrisystem from July 5-7, 2016 among 2,038 adults ages 18
and older, 1,269 of which are married, engaged, or planning to get
engaged in the next two years. This online survey is not based on a
probability sample and therefore no estimate of theoretical sampling
error can be calculated.
About Harris Poll
Over the last 5 decades, Harris Polls have become media staples. With
comprehensive experience and precise technique in public opinion
polling, along with a proven track record of uncovering consumers’
motivations and behaviors, Harris Poll has gained strong brand
recognition around the world. Contact us for more information.
About Pnina Tornai
Pnina Tornai is a globally renowned couture designer, brought into the
spotlight in the U.S. as the star of TLC’s highly successful show, “Say
Yes To The Dress.” Pnina is recognized as one of the world’s leading
couture bridal designers. Sophisticated hand embroideries, body-hugging
corsets, and Swarovski crystal embellishments are hallmarks of Pnina’s
opulent, luxurious and ultra-feminine wedding gowns, lovingly designed
to bring out the “inner princess” in every bride. Thousands of women
from all over the world dream of becoming a Pnina Bride, including
royalty, celebrities, and pop icons.
About Nutrisystem, Inc.
Nutrisystem, Inc. (NASDAQ: NTRI)
is a leader in the weight loss industry, having helped millions of
people lose weight over the course of more than 40 years. The Company’s
weight loss solutions include Nutrisystem® My Way®,
Fast 5, and Turbo 10, all clinically tested, structured food delivery
programs that come with the digital platform NuMi® by
Nutrisystem. Additionally, the Company offers multi-day kits and
individual products available at select retail outlets. The Company’s
current product line offers customers the most meal choices, including
more than 150 foods with no artificial colors, flavors or sweeteners.
Nutrisystem provides customers the flexibility to align their diet with
the US Healthy Eating Meal Pattern, as recommended by the USDA Dietary
Guidelines. Plans include comprehensive counseling options from trained
weight loss coaches, registered dietitians and certified diabetes
educators and can be customized to specific dietary needs and
preferences including the Nutrisystem®
D® program for people with Type 2 diabetes or
pre-diabetes. The Company also owns and operates the South Beach Diet®
and Shake360™ brands. For more information, go to NutrisystemNews.com.
Contacts
Nutrisystem, Inc.
Robin Shallow
Vice President, Communications
215-346-8068
rshallow@nutrisystem.com
or
Nutrisystem,
Inc.
Deanna Every
Public Relations Manager
215-478-1433
devery@nutrisystem.com
or
for
Pnina Tornai
Yoav Davis
Marketing Director
917-775-2910
Yoav.davis@gmail.com
