Perfect365 and Bay Area Beauty Association Announce Survey Results on Millennial Beauty Buying Habits On and Offline

Guía de Regalos

Survey Conducted By Poshly Finds Millennials are 78% More Likely to
Purchase Makeup If They Can Try It on Their Face Virtually First; 65%
trust the makeup recommendation of a makeup artist or beauty influencer
on Instagram or YouTube over a salesperson in the store

FREMONT, Calif.–(BUSINESS WIRE)–#BayAreaBeautyAssociationPerfect365®,
the free, virtual try-on makeup and beauty app loved by celebrities and
more than 80 million users that is leading the digital beauty evolution,
today announced the results from a survey conducted by Poshly
and in collaboration with the Bay
Area Beauty Association
. According to the survey of 175 women
between the ages of 18-35, 78% would be more inclined to purchase makeup
from a brand if they could see what it looks likes virtually on their
face before purchasing it. These results and several others were
released today in the form of an infographic
and full report
.


“Trust is a major factor for Millennials and who they trust is
dramatically shifting from previous generations. According to our
research, 65% trust the makeup recommendation of a makeup artist or
beauty influencer on Instagram or YouTube over a salesperson in the
store, even if they’ve worked with them before. Re-establishing
this trust will be key for in-store salespeople. Bridging the digital
divide, and connecting with customers on digital platforms will be an
important step,” said Vickie Wei, Director of Corporate Communications
for Perfect365.

Now coined as the “Digital Beauty Evolution,” Perfect365 is leading the
way in enabling beauty brands to connect with 80 million users
worldwide, mostly made up of Millennials. For the beauty industry,
Millennials are an ideal consumer. Over exposure of celebrities through
media, reality TV and social media has dissolved inherent barriers and
opened up full access to everything “the good life” has to offer.
Millennials need for instant-access and desire for experimentation and
engagement with beauty products on their smartphones has come full
circle. In addition, advancements in face recognition technologies are
allowing precise placement of lipsticks, eye shadows, eye liner, brows,
eyelashes, blush and hairstyles on a digital platform a reality, and
beauty brands are taking notice.

“For beauty brands, digital beauty is the next major wave that will
create a dramatic shift in the beauty industry and how consumers
interface with their products. Many brands are still trying to navigate
how to embrace and adjust to this new generation of beauty buyers. For
beauty brands who are wanting to test the waters of the virtual world,
digital makeup applications like Perfect365, present a unique
opportunity to connect with millions of consumers. In addition to
offering a virtual ‘try-on’ experience, making this type of technology
very disruptive but best of all, accessible to the valuable consumers,”
said Sinead Norenius-Raniere, Board Member, of the Bay Area Beauty
Association.

For more details and to download the full report and infographic, please
visit: https://explorer.perfect365.com/how-millennial-buy-makeup-report/

Perfect365 uses advanced Face Detection technology that allows for the
most accurate virtual makeup placement possible, both on photos and in
live video. As a result, any makeup design looks realistic because the
app knows exactly where eye shadow should be applied, how to contour the
cheekbones, where to place eyeliner, and now even where to apply lashes.

The app has become the makeup and entertainment industries’ fully
customizable digital platform, allowing users to try on looks from GSN’s
hit TV show Skin
Wars
, Universal’s The Huntsman: Winter’s War, and Sony’s Pixels.
Users also benefit from the app’s “try before you buy and apply” digital
makeup looks from top brands including celebrity makeup artist Susan
Thompson’s eponymous label, Michelle Phan’s beauty box ipsy, and the
fast growing indie label Nudestix.

As a part of its commitment to building a leading beauty platform for
consumers and businesses, Perfect365 seeks to actively engage in
partnerships with beauty brands, retailers and artists. For more
information about product partnership opportunities, please contact bd@perfect365.com.
For more information about makeup artist and indie brand partnership
opportunities, please contact beautysquad-artists@perfect365.com.

For more information on Perfect365, high-res images, and screenshots,
please visit http://www.perfect365.com/press/.
The app is available for iOS (iPhone,
iPad),
Android
(phone and tablet) and Windows 8 devices. Follow @Perfect365 on Twitter,
@Perfect365_official on Instagram and at www.facebook.com/Perfect365
on Facebook.

© 2016 Perfect365, Inc. All rights reserved. Perfect365 is either
registered trademark or trademark of Perfect365 Technology Company
Ltd. in the United States and/or other countries. All other trademarks
are the property of their respective owners.

Contacts

For further information or press images and video, please contact Bella
PR:
Susan Small, 212-868-8183
s.small@bellapr.com
or
Leesa
Raab
l.raab@bellapr.com
or
Lauren
Verini
l.verini@bellapr.com