Innovative, Legal Filtering Technology Enhances Entertainment
SCOTTSDALE, Ariz. & SALT LAKE CITY–(BUSINESS WIRE)–#christianfilms–PureFlix.com, a leader in the faith and family streaming video space, is
partnering with ClearPlay
Inc. to provide consumers original content, movies, TV shows and
more completely free of any offensive language.
ClearPlay’s innovative playback filtering technology is designed to work
with the PureFlix.com
existing library of more than 5,000 titles. It also opens the door for
the addition of new content, which previously may have been rejected due
to concerns about inappropriate language.
Now, by simply enabling the filtering technology from an on-screen
PureFlix.com menu, all offensive language is seamlessly muted during
While PureFlix.com is available on several streaming devices, the
filtering technology is currently designed to work only on ROKU and most
computer browsers. It will be available to PureFlix.com subscribers in
“Working with ClearPlay enables us to further fulfill our promise of no
language, sex or violence surprises with our faith and family-focused
content,” said PureFlix.com’s CEO Greg Gudorf. “A portion of our
customer base–who have very strict personal guidelines on what they
deem appropriate–has spoken and we’ve listened.”
While the clear majority of PureFlix.com’s content is completely free
from what most consider offensive language, some conservative Christian
families have a zero-tolerance policy for certain imagery and/or words.
For example, in the wholesome “Heartland” series, the word “hell” is
uttered during an occasional episode. With ClearPlay’s technology
enabled, this and all language considered offensive is muted without
interrupting the program being viewed.
“This is a tremendous win-win situation for the consumer,” said Matt
Jarman, CEO of ClearPlay. “Parents can now fine-tune their family’s
viewing experience for even more wholesomeness in their entertainment
and both companies get to fulfill their goals of providing families with
David Migdal, 201-602-2910