Ron Burkles Yucaipa Companies and Relativity Media announced today that
they will be forming Relativity Sports, which will rank among the
largest sports agencies in the United States. The new company is a
result of combining industry leader SFX Baseball, top football agency
Maximum Sports Management and Relativity Medias own prominent
basketball agency Rogue Sports.
Relativity Sports will be a major player in North American athlete
representation with more than 150 clients in MLB, the NBA and NFL, and
over $1 billion in current contracts. Relativity Sports athletes are
superstars in professional baseball, basketball, and football, including
Amare Stoudemire, Mariano Rivera, Justin Verlander, David Ortiz, Justin
Morneau, Alfonso Soriano, Miguel Cabrera, Larry Fitzgerald, Greg
Jennings, Ndamukong Suh, Devin Hester and Steven Jackson. The company
also represents coaches and broadcasters.
Relativity Sports serves as a perfect launching pad for us to continue
to grow our entertainment business. This alliance offers athletes
turnkey access to a true merger of sports and entertainment, said Ryan
Kavanaugh, Relativitys CEO. In addition to their careers in
professional sports, we can offer athletes opportunities in film,
television, music and gaming.
This partnership marks a new evolution in sports agencies and we
couldnt be more pleased to help open new platforms to the worlds best
athletes, said Ron Burkle, Managing Partner of The Yucaipa Companies.
According to Happy Walters, Co-COO of Relativity Media who will oversee
Relativity Sports, We are extremely excited to bring the hard-working
and talented agents at SFX and Maximum together with Rogue Sports and
Relativity Media. Relativity Sports will utilize its marketing
relationships with global brands and studio assets to offer athletes
unique access not available at other agencies.
SFX Baseball is a premier agency representing baseballs top
professional players and managers. The agency represents a compelling
mix of established All-Stars, emerging stars and minor league talent,
with a dominant presence in the Latin Market.
Maximum Sports Management was formed over 20 years ago by NFL super
agents Eugene Parker and Roosevelt Barnes. Maximum Sports reputation
and proven track record as relentless contract negotiators and
innovators is unparalleled in professional football. Clients include
retired NFL Hall of Fame inductees such as Curtis Martin, Deion Sanders,
Emmitt Smith and Rod Woodson.
ABOUT RELATIVITY SPORTS
Relativity Sports is a fast-growing sports agency dedicated to providing
high profile athletes a full range of professional development services
including contract negotiation, marketing, media relations, fan
management, brand building with entrepreneurial ventures, community
involvement and personal services. Clients include NBA, NFL and MLB
athletes. The company was formed in 2012 when Rogue Sports combined with
Maximum Sports Management and SFX Baseball.
ABOUT RELATIVITY MEDIA
Relativity Media is a next-generation studio engaged in multiple aspects
of entertainment, including full-scale film and television production
and distribution, the co-financing of major studio film slates, music
publishing, sports management and digital media. Additionally, the
company makes strategic partnerships with, and investments in, media and
entertainment-related companies and assets.