RTD Infant Milk Market Expected to Grow to USD 3,825.3 Million by 2021: Technavio

LONDON–(BUSINESS WIRE)–$ABT #FoodAndBeverage–The global
ready-to-drink (RTD) infant milk market is expected to
grow at a CAGR of close to 4% during the forecast period, according to
Technavio’s latest report.

In this report, Technavio
covers the market outlook and growth prospects of the global
RTD infant milk market for 2017-2021. By distribution
channel, the global RTD infant milk market is divided into in-store and
online segments.

Mothers seeking for breastfeeding alternatives for specified maternal
conditions, convenience, and flexibility is one of the major driving
factors of the global RTD infant milk market. Since this product
contains all the necessary ingredients like docosahexaenoic acid,
lutein, and vitamin E, all of which are found in breastmilk, it is
widely adopted by parents with young infants.

Technavio’s research study segments the global RTD infant milk market
into the following regions:

• Americas
• Europe
• APAC
• MEA

Americas: largest RTD infant milk market segment

“Parents are increasingly opting for baby foods having all-natural
ingredients without any additives, which is augmenting the sales of organic
baby foods, including ready-to-drink infant milk. The
high product penetration in the US and Mexico mainly drives the growth
of the market in the Americas,” says Poonam Saini, one of the
lead research analysts at Technavio for non-alcoholic
beverages research.

The control of the Food and Drug Administration (FDA) on the
manufacture of infant formulas ensures that these products are safe and
are capable of promoting healthy growth among infants when on
consumption. The in-store channel of distribution continues to account
for the largest portion of the sales, with vendors trying to exploit the
growing e-commerce channels.

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Europe: new and innovative products will drive RTD infant milk market
in the region

Consumers across Europe are experiencing an increase in disposable
incomes, which is increasing the sales of organic and premium baby food
products, irrespective of their price point. Also, the increasing
emphasis of consumers on health is expected to impact sales of RTD
infant milk directly. The UK, Germany, France, Spain, Russia, and Italy
are responsible for creating maximum revenue in the region. New product
launches and product innovations will ensure an increasing demand
through the forecast period.

APAC: fastest growing RTD infant milk market segment

“APAC will be the fastest growing segment, with a CAGR of 4.32%
through 2021. Favorable economic conditions, availability of organic
baby food products, and an increasing middle-class population are
expected to contribute to the growth of the market in this region during
the forecast period,” says Poonam.

APAC is the fastest-growing market for infant nutrition, witnessing
consistent product quality, established brands, effective marketing, and
innovative product launches. Another key driving factor of the market in
the region is the high penetration of e-commerce
and m-commerce platforms for sale of baby products. Japan, China,
Australia, and South Korea occupied more than 75% of the RTD infant milk
market in the region in 2016.

MEA: RTD infant milk market segment with the highest potential for
growth

Easy access to healthcare and increasing awareness among parents is
driving the market for ready-to-drink infant milk in MEA. Economic
stability, availability of high-quality products, and the willingness
among consumers to buy these products will drive market growth. MEA has
a high growth potential, and vendors are capitalizing on this by using
advanced technology and better-quality ingredients to provide premium
products.

The top vendors in the global RTD infant milk market highlighted in the
report are:

• Abbott Laboratories
• Danone
• Mead Johnson Nutrition
• Nestlé

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About Technavio

Technavio
is a leading global technology research and advisory company. The
company develops over 2000 pieces of research every year, covering more
than 500 technologies across 80 countries. Technavio has about 300
analysts globally who specialize in customized consulting and business
research assignments across the latest leading edge technologies.

Technavio analysts employ primary as well as secondary research
techniques to ascertain the size and vendor landscape in a range of
markets. Analysts obtain information using a combination of bottom-up
and top-down approaches, besides using in-house market modeling tools
and proprietary databases. They corroborate this data with the data
obtained from various market participants and stakeholders across the
value chain, including vendors, service providers, distributors,
resellers, and end-users.

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