Unstopables® Launches New “Fresh Too Feisty To Quit” Advertising Campaign Starring Emmy Award-Nominated Actor, Tituss Burgess

The New Campaign, Currently Airing On Unstopables’ Social Media
Channels, Features Burgess Sharing His Secret To Long-Lasting Freshness
– Unstopables In-Wash Scent Boosters

CINCINNATI–(BUSINESS WIRE)–Unstopables®, the crave-worthy collection of air, home and fabric care
products that delivers rich, long-lasting sensory experiences, has
announced the launch of their new “Fresh Too Feisty To Quit” advertising
campaign. Currently airing on the Unstopables Facebook,
and YouTube
social media channels with plans for a national television launch later
this year, the campaign sees Emmy Award-nominated actor, Tituss Burgess,
sharing his secret to long-lasting freshness – Unstopables In-Wash Scent
Boosters. With up to 12 weeks* of scent enhancement,
Unstopables In-Wash Scent Boosters provide linens and fabrics with a
long-lasting freshness that’s too feisty to quit.

The “Fresh Too Feisty To Quit” campaign highlights Burgess introducing
viewers to the long-lasting effects of Unstopables In-Wash Scent
Boosters in the fresh and feisty spirit that fans have come to love from
the acclaimed actor. Folks can now view Unstopables “Fresh Too Feisty To
Quit” campaign content featuring Tituss Burgess on the Unstopables Facebook
and YouTube
pages. Advertisements starring Burgess will begin airing on national
television this winter and retail displays showcasing the actor will
start appearing in stores in spring 2017.

“I am so excited to partner with Unstopables as they launch their ‘Fresh
Too Feisty Too Quit’ advertising campaign,” said Tituss Burgess.
“Whether I’m on a television set, a Broadway stage or recording in the
music studio, I love that I can use Unstopables In-Wash Scent Boosters
to provide my clothing and linens with a long-lasting freshness that’s
too feisty to quit.”

Yesterday in New York City, Unstopables celebrated the debut of the
campaign and their partnership with Burgess at the brand’s “Fresh and
Feisty Soiree.” The event, which was held at the Gansevoort Park Avenue
Hotel, allowed guests to sit down with Burgess himself and encouraged
attendees to embrace the long-lasting freshness of Unstopables and
explore their “fresh and feisty” side with a variety of activities.

“We are thrilled to welcome Tituss to the Unstopables team as he truly
embodies a ‘fresh that’s too feisty to quit’ spirit,” said Trevor Thrun,
Associate Brand Director – North American Fabric Care at Procter &
Gamble. “Tituss always tackles his day with a sense of confidence and
with such zest that he truly is the personification of our campaign. His
freshness and feistiness never quits.”

Unstopables In-Wash Scent Boosters will add a long-lasting fresh scent
to every load of your laundry. Shake a little – or a lot– into the
specially designed measuring cap. Then, toss the beads into your washer
at the beginning of the load, before you start your wash, for up to 12
weeks* of long-lasting scent enhancement. Specially formulated with
breakthrough fragrance technology, Unstopables In-Wash Scent Boosters
infuse linens and fabrics with delicious scents and refreshing, airy
undertones – for a fresh that’s too feisty to quit.

For more information on the Unstopables In-Wash Scent Boosters and the
complete Unstopables product line-up, please visit www.Unstopables.com.
To follow the conversation online, please use #fresh2feisty2quit.

To view images from the Unstopables “Fresh and Feisty” Soiree, please
visit: https://invision.dfstudio.com/pub/messenger.df?key=28aa03b0-8c28-11e6-b26e-22000b3005fd&fromImageId=3374301

About Unstopables®

Unstopables® is a crave-worthy collection of air, home and fabric care
products that delivers rich, long-lasting and enveloping sensory
experiences for scent styling and up scaling one’s environment and
wardrobe. The Unstopables collection of ultra, long-lasting fragrances
includes: Unstopables In-Wash Scent Boosters, Unstopables Fabric
Refresher, Unstopables Air Refresher, Unstopables Scented Oil Warmer +
Oil Refill and Unstopables Candles. Unstopables is available in decadent
scents including – Fresh, Lush, Shimmer, Spring, Dreams and Mist. For
more information, please visit www.unstopables.com.

About Procter & Gamble

P&G serves consumers around the world with one of the strongest
portfolios of trusted, quality, leadership brands, including Always®,
Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®,
Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®,
Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&G
community includes operations in approximately 70 countries worldwide.
Please visit http://www.pg.com for
the latest news and information about P&G and its brands.

*From wash until wear


Procter & Gamble Fabric Care
Rotha Penn Brauntz, 513-983-3939
Relations (for Unstopables)
Annie Russell, 949-809-6776