XPEL to Exhibit at the Barrett-Jackson 45th Anniversary Auction

SAN ANTONIO, Texas–(BUSINESS WIRE)–XPEL Technologies Corp. (TSXV: DAP.U), a global supplier of automotive
paint and headlamp protection films, today announced that the Company
will exhibit at the Barrett-Jackson 45th Anniversary Auction
from January 23-31, 2016, at WestWorld of Scottsdale in Scottsdale,
Arizona. More than 1,500 vehicles will cross the auction block at the
event, which attracts over 350,000 spectators from around the world.
XPEL will be demonstrating its XPEL ULTIMATE™ paint protection film at
the Company booth.

Ryan Pape, President and Chief Executive Officer of XPEL, stated, “We
have had great success promoting the XPEL brand and matching enthusiasts
to longtime XPEL installers at past Barrett-Jackson events, and I expect
the 45th Anniversary Auction will be no exception. Thousands
of potential customers will be able to see the product and interact with
key members of the sales team to learn about our industry-leading film
products and applications. It’s our experience that auto enthusiasts
become believers in XPEL when they see first-hand that our self-healing
film that can protect the paint and finish of their prized vehicles.”

XPEL regularly exhibits at dozens of major automotive events globally to
drive awareness of XPEL Paint Protection Film and to generate leads for
the Company’s installer partners around the world.

About XPEL Technologies Corp.

XPEL is the leading supplier of automotive paint and headlamp protection
films with over 70,000 vehicle-specific applications and a worldwide
network of trained installers. XPEL is the developer of the Design
Access Program software, and manufacturer of XPEL™ Automotive Paint and
Headlamp Protection Products. XPEL has forged the cutting-edge of
automotive protection technology, and leads the industry in quality,
technical support and customer service. Additional information can be
found on the Company’s website at www.xpel.com.

Safe harbor statement

This release includes forward-looking statements regarding XPEL
Technologies Corp. and its business, which may include, but is not
limited to, anticipated use of proceeds from capital transactions,
expansion into new markets, and execution of the company’s growth
strategy. Often, but not always, forward-looking statements can be
identified by the use of words such as “plans,” “is expected,”
“expects,” “scheduled,” “intends,” “contemplates,” “anticipates,”
“believes,” “proposes” or variations (including negative variations) of
such words and phrases, or state that certain actions, events or results
“may,” “could,” “would,” “might” or “will” be taken, occur or be
achieved. Such statements are based on the current expectations of the
management of XPEL. The forward-looking events and circumstances
discussed in this release may not occur by certain specified dates or at
all and could differ materially as a result of known and unknown risk
factors and uncertainties affecting the company, performance and
acceptance of the company’s products, economic factors, competition, the
equity markets generally and many other factors beyond the control of
XPEL. Although XPEL has attempted to identify important factors that
could cause actual actions, events or results to differ materially from
those described in forward-looking statements, there may be other
factors that cause actions, events or results to differ from those
anticipated, estimated or intended. No forward-looking statement can be
guaranteed. Except as required by applicable securities laws,
forward-looking statements speak only as of the date on which they are
made and XPEL undertakes no obligation to publicly update or revise any
forward-looking statement, whether as a result of new information,
future events, or otherwise.

Neither TSX Venture Exchange nor its Regulation Services Provider (as
that term is defined in the policies of the TSX Venture Exchange)
accepts responsibility for the adequacy or accuracy of this release.

Contacts

Media Relations
CommCore Consulting Group
Dale Weiss,
202-659-4177
dweiss@commcoreconsulting.com
or
Investor
Relations
Institutional Marketing Services (IMS)
John
Nesbett/Jennifer Belodeau, 203-972-9200
jnesbett@institutionalms.com