Ben’s Soft Pretzels Celebrates National Pretzel Day through Free Pretzel Fundraiser for Intrepid Fallen Heroes

Amish-inspired Pretzel Bakery Giving Away Pretzels in Exchange for
Donations on April 26

GOSHEN, Ind.–(BUSINESS WIRE)–To celebrate National Pretzel Day on April 26, Ben’s
Soft Pretzels, America’s fastest growing pretzel franchise, will
give away free pretzels with a minimum $1 donation to the Intrepid
Fallen Heroes Fund (IFHF). The free pretzel promotion will be
available from 1 – 7 p.m. at participating locations.

100 percent of the donations collected for the Intrepid Fallen Heroes
Fund on National Pretzel Day will go toward building new Intrepid Spirit
Centers for military personnel who have been diagnosed with a traumatic
brain injury. All of the administrative costs of the Intrepid Fallen
Heroes Fund are underwritten by the Fund’s Board of Trustees.

Last year on National Pretzel Day, Ben’s Soft Pretzels raised $30,000
for the Intrepid Fallen Heroes Fund. In total, Ben’s Soft Pretzels has
raised more than $60,000 for the IFHF.

The soft pretzel franchise will also be giving away a year’s worth of
free pretzels to one lucky fan via a contest app on its Facebook page.
Pretzel fans can enter to win by filling out the entry form found at www.facebook.com/benspretzels
and listing the name of their favorite Veteran. A winner will be chosen
at random from the entries on May 1.

“We are so proud to support an organization as incredible as the
Intrepid Fallen Heroes Fund on our favorite day of the year. In 2016, we
were able to surpass expectations by raising $30,000 for the
organization on National Pretzel Day and are hoping to match or exceed
that goal this year,” said Scott Jones, CEO and co-founder of Ben’s Soft
Pretzels. “The success of the National Pretzel Day promotion is a
testament to the generosity of our customers who understand the
sacrifice of the men and women of the U.S. military and their families,
and are eager to give back.”

With the minimum one dollar donation, visitors will receive a Jumbo Soft
Pretzel to celebrate National Pretzel Day and support those who have
served their country. Ben’s Soft Pretzels also gave away free pretzels
to those who have served in the Armed Forces on Veteran’s Day to show
its support for the men and women who fearlessly defend our country.

Nearly nine years ago, a local business man (Brian Krider), a pretzel
fanatic (Scott Jones), and an Amish baker (Ben Miller), came together to
start a pretzel business. Ben and his wife, 3rd generation Amish bakers,
perfected the Amish/Dutch dough recipe that is used to this day in all
Ben’s Soft Pretzels. The first Ben’s Soft Pretzels bakery opened in
Concord Mall in Elkhart, Ind. and has since grown to 83 units in eight
states.

For more information on Intrepid Fallen Heroes Fund, and to find your
nearest Ben’s Soft Pretzels location, visit www.benspretzels.com.

About Ben’s Soft Pretzels

Ben’s Soft Pretzels is a quick-serve soft pretzel franchise opportunity
that offers a simple business model with prime real estate locations and
a cost-effective distribution system. Founded in 2008 by local business
man Brian Krider, pretzel fanatic Scott Jones, and Amish baker Ben
Miller, Ben’s Soft Pretzels has become the nation’s fastest growing soft
pretzel franchise with 83 locations in eight states. For more
information about the franchise opportunity, please visit www.benspretzelsfranchising.com.

Contacts

Fishman Public Relations
Ellen Panther, 847.945.1300
epanther@fishmanpr.com