Glow Launches Glow Baby – The Definitive Baby Tracking App

The company also announces more than three million users and 200,000
pregnancies

SAN FRANCISCO–(BUSINESS WIRE)–Glow,
a data science company focused on women’s reproductive health and
education, announced today the launch of Glow Baby – the company’s
fourth app, joining Eve
by Glow, Glow,
and Glow
Nurture. Building off of industry-firsts, such as postpartum support
and male fertility, the company’s newest app focuses on keeping baby
happy and healthy and supporting parents with information on baby’s
first year at their fingertips, real-time tracking and developmental
milestones.

The company also announced a partnership with Baby
411 author and leading pediatrician, Dr. Ari Brown, who advised and
helped create Glow Baby. Dr. Brown is contributing exclusive Baby 411
content to the app and will join Glow’s board
of medical advisors. Dr. John Palma, pediatrician at Stanford, will
also join the board.

“There are so many sources of information that it can be overwhelming
for parents. As a pediatrician, I want parents to access accurate,
useful advice that empowers them instead of causing undue anxiety. Glow
Baby is the most comprehensive baby app I’ve seen and should be a
must-have for all parents,” said Dr. Ari Brown, Baby 411 author and
leading pediatrician. “No other app offers the personalized and
medically-backed insights available in Glow Baby to put parents minds at
ease through the crucial milestones and health concerns of the first
year.”

Following in the footsteps of Eve, Glow, and Nurture, Glow Baby provides
personalized, data-driven insights, real-time tracking and critical
information for new parents. What sets Glow Baby apart from others are
the following unique features:

• Developmental Milestones: Glow Baby is the only app on the
  market to track important developmental milestones in addition to the
  day-to-day care of feedings, sleep, pees and poops. These
  developmental elements are crucial to knowing whether or not your baby
  is healthy and on track. As such, Glow Baby tracks 101 specific
  developmental milestones – based on CDC and medical advisors input –
  during that first year, which can prompt parents to bring potential
  concerns to their child’s doctor. These milestones are broken down by
  monthly time frames and can be saved with a date and photo. Examples
  include:
  • Makes eye contact, smiles back at parents
  • Lifts head without assistance
  • Tries to engage and get attention
  • Reaches and grabs with both hands
  • Babbles, copies and imitates noises
  • Moves things smoothly from one hand to the other
  • Responds to own name
  • Gets to sitting position without help
  • Searches for things that you hide
  • Uses simple gestures (like shakes head “no,” waves “bye bye”)

  Additional key features include:

  • Comprehensive Daily Tracking: Record all aspects of your baby’s
    daily care and development and receive personalized insights backed by
    our medical
    advisory board.
    • Tracking categories include feeding, sleeping, diapers, medicine
      and more.

    More than any other company in the space, Glow is committed to providing
    women with the best insights and control of their health – from period
    to parenting. Glow is happy to announce that more than three million
    women are now a part of that community, and they have helped more than
    two hundred thousand women conceive.

    Responding to user feedback, the company will introduce a premium
    subscription that delivers increased insights (think more detailed info
    about you compared to the larger Glow population), content (more
    exclusive content from their partners and advisors), and personal
    connections (the ability to 1:1 message with others in the Glow
    Community), beginning with their pregnancy product, Glow Nurture. All of
    the features available today in Glow Nurture will continue to be free.

    “We’re the most comprehensive women’s health company on the market, with
    the best predictive models and the best data science team. We’re excited
    to now offer women, parents and caregivers deeper learnings and insights
    as an opt-in premium service to our customers,” said Mike Huang, Glow
    CEO.

    Glow Baby is available for free in the App Store and Google Play
    worldwide starting today and premium services will be available in Glow
    Nurture in March; and in Eve by Glow, Glow, and Glow Baby later in April.

    About Glow

    Founded by a team of technology veterans including Max Levchin,
    co-founder of PayPal & CEO of Affirm, Glow is a San Francisco-based data
    science company on a mission to redefine health care. The original Glow
    app was launched in August 2013, Glow Nurture in July 2014, and Eve by
    Glow in July 2015. Beyond the app offerings, the company aims to advance
    scientific discoveries in the field of reproductive health. More
    information about Glow is available at: www.glowing.com.

    Contacts

    The Hatch Agency
    Meagan Ward, 415-655-3015
    glow@thehatchagency.com