LittleThings Announces A Broader Mission, A Series Of Promotions, And Significant Expansion Of Its Operations

NEW YORK–(BUSINESS WIRE)–#LittleThings–LittleThings has grown into the largest women’s lifestyle site by
expanding upon its initial vision to bring inspiring, uplifting, and
engaging content. Today, the site brings engaging, meaningful content to
55.5 million people1. LittleThings achieves the highest
engagement per article on Facebook and has the second highest overall
interactions with more than 26 million2.

“We credit our unprecedented growth to the relationship we have with our
audience, especially our 11 million Facebook fans. It is in response to
their interactions with our content that we expanded our mission to
encompass engaging, meaningful content. Our audience has told us
that the power of our storytelling lens, even on difficult subject
matter, is important to her. We still remain committed to providing
brands with a safe, positive environment and, when covering these more
challenging topics, will be focused on the good that can come from
them,” said Gretchen Tibbits, President & Chief Operating Officer of


Tibbits has been promoted to President of LittleThings and expanded her
responsibilities, which will include mentoring the over 50-person
content and production team, acting as a national and international
spokesperson, launching the Direct Sales strategy, leading board
relations, and establishing strategic relationships with other major
media companies. She has also been named for this year’s Folio
100 list
. Tibbits will continue her Chief Operating Officer and
Chief Financial Officer responsibilities at the company.

Chris McLoughin, who joined as SVP of Sales & Marketing in April of this
year, has been promoted to Chief Revenue Officer. Since being
established six months ago, our branded content sales organization has
quickly achieved success. In addition to our New York-based team, we
have established offices in Chicago and Los Angeles. Our team has signed
on with numerous new advertisers, including Ford, Unilever, Kodak, TD
Bank, Thrivent, Purina, Kimberly-Clark, Applegate, Dole, and Doctors
Without Borders.

Justin Festa has been promoted to Executive Vice President of Digital.
Our commitment to user experience has been a key factor in our growth
and incredible engagement levels, and Festa will be assuming
responsibility for the Product team. Festa will continue to oversee all
of LittleThings’ programmatic advertising and header bidding
initiatives, which he has received great recognition in the digital
media space.

Matt Mirman, who has been part of LittleThings since it started two
years ago, has been promoted to Executive Vice President of
Partnerships. Mirman will continue his current responsibilities of
running our syndication program, which gives social influencers, media
properties, and brands the ability to bring our content to their
Facebook audiences. Mirman will also be responsible for our rapidly
growing video licensing division, which partners directly with other
content creators — both major media brands and individuals — to share
their stories with our audience.

Office Expansion

“With our team pushing past 100 people and the expansion of our in-house
video, photography, and live studio productions, we needed more space.
LittleThings will be moving to new offices later this month, tripling
our square footage and taking over 26,000 square feet in the new Hudson
Yards neighborhood,” said Joe Speiser, cofounder and CEO of
LittleThings. “The new office will have one photography and three video
studios, all under the leadership of Maia McCann, our Editor-in-Chief.
This will ensure that we can continue our popular DIY and food content,
support our growing branded content business, and expand our successful
Facebook Live programming.”

Speiser added, “As I reflect on LittleThings’ second anniversary, I
couldn’t be more proud of the team and our collective success. The
promotions of Gretchen, Chris, Justin, and Matt reflect their commitment
to this company, and the roles they have played in our growth to date.
In addition, Maia McCann and our content team continue to impress me and
please our audience by producing more than 1,600 pieces of content a
month that receives over 275 million videos views, and also producing 10
Facebook Live broadcasts a week that frequently reach more than 200,000
viewers. We look forward to even greater growth in the future.”

About LittleThings

Headquartered in New York City, LittleThings is the #1 digital lifestyle
destination that publishes engaging, meaningful content for women across
generations. LittleThings employs a growing team of 100+ media
professionals, creatives, and digital experts that help scale and
distribute impactful stories across the social web. With an unparalleled
audience of 55.5 million monthly uniques, LittleThings achieves the
highest engagement per article and garners 275 million monthly
cross-platform video views.


1   comScore Media Metrix Multi-Platform, Key Measures Report, September
2016, U.S.
2 Corcoran, Liam. “The Most Engaged Facebook Publishers of August
2016”, Sept. 22, 2016


Mark LoCastro
President of Public Relations