Iconic American Restaurant Brand to Debut New, Modern Restaurant
Design in Donelson, Tenn. in Early 2017
NASHVILLE, Tenn.–(BUSINESS WIRE)–Shoney’s,
the iconic, all-American restaurant brand, will enhance the look and
feel of its locations with the unveiling of a new restaurant design
prototype in early 2017 at Shoney’s Donelson, Tenn. location. The
release of the new design reflects the commitment from Shoney’s chairman
and CEO, David Davoudpour, to reinvigorate and revitalize the
70-year-old brand to remain relevant for today’s evolving American
“When I acquired this iconic brand in 2007, I knew one of the most
important elements to bring Shoney’s back to its former glory days was
to update the look and feel of our restaurants to become more
contemporary and in-step with our guests’ expectations today,” said
Davoudpour. “After months of dedication to perfect this design, I’m
fully confident that our latest prototype will excite our most
passionate guests and will be welcoming to a new audience of people who
crave quality food, set at a value price and served in a modern
Shoney’s will transform into a contemporary, warm and inviting space
that still pays homage to the brand’s rich heritage with classic
Shoney’s elements. The exterior design features reclaimed wood and stone
siding, and a prominent, white backlit Shoney’s logo. Adding to the
appeal of Shoney’s fresh look, new and some existing remodeled locations
will have a large outdoor patio that can be enclosed by sliding and
garage-style glass walls for multi-seasonal use.
The restaurant’s interior will also take on a renewed design that
features a full-service beverage bar highlighted by bright, red tiles. A
long community table lit by cast-iron chandeliers will allow for large
parties or multiple smaller groups to share a meal together, and the
dining room will be separated from the bar area by large, curved booths.
As part of Shoney’s mission to rejuvenate the brand, Shoney’s iconic
freshly prepared all you care to eat food bar will take on the
additional purpose of a Freshly Prepared Food Market, where guests can
purchase quality meals from the bar to take home.
“Every aspect of our new design was not intended to change what people
have loved about this brand for decades, but rather to elevate the
experience so that more generations can create lasting memories at
Shoney’s for many more years to come,” added Davoudpour.
The first restaurant that will remodel to the new design will debut in
Donelson, Tenn., in early 2017 and five additional restaurants are
forecasted to be remodeled by the end of next year. The remaining
corporate locations will all be remodeled, and existing franchisees have
the option to reimage their locations to the new look with the help of
Shoney’s corporate team.
The brand, which hopes that 10 new locations will open in 2017, is in
the midst of fast franchise expansion with single and multi-unit
franchise opportunities available in its core Southeast regions,
throughout the United States and in select international locations,
under the new restaurant design.
For more information about Shoney’s and its franchise opportunities,
Shoney’s is a Nashville-based company that operates in 16 southern
states and is now
growing through franchising following an extensive revitalization
effort. Since its humble beginnings in 1947 as a Charleston, West
Virginia drive-in restaurant, guests have enjoyed Shoney’s
family-friendly, casual dining experience. Visit www.shoneys.com
for more information on restaurant hours, locations and special offers.
Shoney’s is offering franchising opportunities to qualified single and
multi-unit candidates. For more information, visit http://www.shoneys.com/franchise/.
You can also follow Shoney’s on Facebook,
Fishman Public Relations
Ellen Panther, (847) 945-1300