Tremor Video Rallies Advertising Technology Industry with #ThisWayUp Platform
Global Industry Summit Series Serves as International Call for
Collaboration and Change
NEW YORK–(BUSINESS WIRE)–Tremor
Video, Inc. (NYSE:TRMR), a provider of software for video ad
effectiveness, today announced the unveiling of #ThisWayUp, a
thought-leadership platform and Global Summit Series, at Mobile World
Congress 2017 in Barcelona. The initiative is a call for ad tech players
to rise above current industry challenges and realize opportunities for
continued innovation and growth.
Tremor Video will unite the industry by hosting a year-long half-day
summit series in major cities around the world. These inclusive, open,
and insight-fueled summits offer a platform for content providers,
agencies, and advertisers to collaborate and explore solutions to the
industry’s biggest challenges. As a leader in ad tech for 10+ years,
Tremor Video is uniquely positioned to rally the sector around a new
discourse in advertising technology, which is rapidly growing through
mobile, gaming and Advanced TV. While the company is primarily focused
on video advertising across all screens, the opportunities for
collaboration and knowledge-sharing among the broader ad tech sector are
immense.
“#ThisWayUp is a step forward and an invitation for our partners and
peers to come together to grow, thrive and better serve the Internet in
2017 and beyond,” said Jennifer Catto, Chief Marketing Officer. “We have
been having these intense and fruitful conversations behind closed doors
for years, and we feel it’s time to bring this discourse to the
forefront. With ever-evolving developments the ground is constantly
shifting under advertising technology. We aim to inspire the industry.”
The campaign comes on the heels of Tremor Video’s announcement of record
results for Q4 2016.
About the Global Summit Series
The half-day, single-topic summits provide a chance for attendees to
hear from industry luminaries on best practices and solutions to the
biggest challenges in ad tech today. Topics will be determined based on
audience interest and will include Advanced TV, measuring attention,
AR/VR, advanced bidding, and more.
The series kicks off in May of 2017 in New York and continues through
December 2017 in London, San Francisco, Singapore and Sydney.
Join the #ThisWayUp Movement
- Watch this page: tremorvideo.com/thiswayup
-
Connect with us on Twitter,
Facebook
and LinkedIn - Attend and/or participate in the Global Summit Series
About Tremor Video
Tremor Video (NYSE:TRMR) provides software for video advertising
effectiveness. Our buyer and seller platforms enable seamless
transactions in a premium video marketplace by offering control and
transparency to clients. We employ patented all-screen technology to
make every advertising moment more relevant for consumers, and deliver
maximum results for buyers and sellers
Contacts
Investor Relations:
Tremor Video, Inc.
Andrew Posen,
212-792-2315
Senior Director Investor Relations
IR@TremorVideo.com
or
Media:
MWWPR
Ivy
Chen, 415-580-6133
ichen@mww.com
