YouCam Makeup & Glamour Launch Digital NYFW Beauty Experience

2016 Selfie Runway Series Allows Users to Instantly Try Top Runway
Looks from the Palm of their Hand

NEW YORK–(BUSINESS WIRE)–#AndroidYouCam
Makeup
(Perfect
Corp.
) and Glamour
(Condé Nast) are excited to announce the launch of their 2016 Selfie
Runway Series, an exclusive campaign bringing the top New York Fashion
Week runway looks to life using augmented reality beauty technology.
This unique partnership transforms the NYFW experience by giving beauty
lovers around the globe the ability to virtually try on a collection of
high-fashion beauty looks. The suite of looks, curated by Glamour,
are available on YouCam Makeup, the number one virtual beauty app
featuring best-in-class facial recognition technology.


The series features seven exclusive beauty looks, hand-picked by Glamour
beauty editors, makeup artists, and NYFW key players based on the top
runway trends of the Spring / Summer 2017 season. Starting today, they
will be released into the app daily, until September 14. YouCam and Glamour
have also teamed up with one of NYFW’s most noteworthy designers to
create a surprise real-time runway beauty look. This look will be
available for virtual try-on the second it debuts during the live runway
show.

“YouCam Makeup is thrilled to be collaborating with Glamour to
help bring the excitement of NYFW to beauty lovers everywhere,” said
Alice H. Chang, CEO of Perfect Corp. “Employing our award-winning
technology, and the style savvy of the beauty experts at Glamour,
we are able to enhance the beauty experience during this exciting time
by inviting our users to experience the hottest trends of the season in
real-time.”

“We are always on the hunt for innovative ways to engage our audience
around the topics they love most. The Glamour audience is
beauty-obsessed and partnering with YouCam Makeup allows us to give them
a completely new way to experience and interact with runway trends,”
said Annie Fox, Glamour’s Senior Executive Digital Director.

YouCam Makeup and Glamour invite users to experience the looks
first hand and share their runway selfies for a chance to win stylish
iPhone cases to light up their selfie from prize sponsor LuMee.
To enter,
users should share their photo with the hashtag #SelfieRunway to the
interactive beauty community Beauty
Circle
.

App Availability

The 2016 Runway Selfie Series of makeup looks are available to try on in YouCam
Makeup
, free to download on the App
Store 
and Google
Play
.

Fashion Week photo frames and collages are available in YouCam
Perfect
, available to download for free on the App
Store
 and Google
Play
.

Five new high-fashion filters for selfie photos and videos are available
on Perfect’s newest app YouCam
Fun
. Experience a day in the life of a runway model surrounded by
the flashing lights of photographers, become a magazine cover girl, or
travel to top fashion capitals New York and Paris in just the touch of a
button. YouCam
Fun
is available for free on the App
Store
 and Google
Play
.

About Perfect Corp.

With over 300 Million downloads globally, Perfect Corporation is
dedicated to transforming how consumers, content creators and beauty
brands interact together. Our experienced team of engineers and beauty
aficionados are pushing the frontiers of technology to create the beauty
platform of the future – a fluid environment where individuals express
themselves, learn the latest about fashion and beauty, and enjoy instant
access to the products from their favorite brands. Further information
about Perfect Corp. can be found at perfectcorp.com

About Glamour:

Glamour is one of the biggest women’s media brands in its
competitive set, reaching an all-time high of one out of eight American
women, with 10 million print readers and 10 million unique users online. Glamour has
received a record number of National Magazine Awards, including Magazine
of the Year, honoring print and digital excellence, and General
Excellence for its category. Its content is available in an iPad
edition, apps, podcasts, and books—including two New York Times best
sellers. Glamour’s video channel boasts 49 video series and has
received substantial critical accolades, including a 2014 National
Magazine Award for Video and a 2015 Emmy. With a robust social
strategy across Facebook, Twitter, Instagram, YouTube, Snapchat,
Pinterest, and Tumblr, Glamour’s total social media
footprint is at a record high of 95 million touchpoints. For more
information, visit Glamour.com.

Contacts

Perfect Corp.
Corporate:
Anne Shih,
+886-2-8667-1298, ext. 2448
press@perfectcorp.com
or
Perfect
Corp. Japan:

Ryoko Nakagawa, +81-3-5875-6651
contact_pr_jpn@perfectcorp.com
or
Perfect
Corp. USA:

Donna Valle, +1-(212)-230-1800
contact_pr@perfectcorp.com
or
Germany:
Volker
Maxisch, +31-43-306-0797
contact_pr_deu@perfectcorp.com
or
France:
Laëtitia
D’Urso, +33-(0)1-79-30-90-39
contact_pr_fr@perfectcorp.com
or
United
Kingdom:

Volker Maxisch, +31-43-306-0797
contact_pr_uk@perfectcorp.com

Contenido Patrocinado
Enlaces patrocinados por Outbrain