Amazon Dash Button Continues Rapid Growth—Orders Increase; Brands, Categories and Selection Expand

Program welcomes more than 50 new brands and adds toys and musical
equipment categories with the addition of brands such as NERF, PLAY-DOH
and D’Addario

Dash Button boasts accelerated growth in 2016 with brands expanding
over 4x faster than 2015

In just the last three months, total Dash Button orders have grown by
70%, with order frequency doubling and Dash Button orders now occurring
over twice a minute; for many popular items, more than half of Amazon
orders are now made via Dash Buttons

Prime members have even more choices to easily order everyday
essentials from name brands such as Campbell’s Soup, Cascade, Clif Bar,
D’Addario, Dial Liquid Hand Soap, FIJI Water, FoodSaver, Pepperidge Farm
Goldfish Crackers, Hubert’s Lemonade, Lavazza, Mentos, Nutiva, Puffs,
Quilted Northern, simplehuman, Trident, V8 Vegetable Juice, and many

SEATTLE–(BUSINESS WIRE)–(NASDAQ: AMZN)—Amazon today announced another expansion for Dash Button (,
adding more than 50 new brands to the program. Prime members will now
find a Dash Button from brands such as Campbell’s Soup, Cascade, Clif
Bar, Dial Liquid Hand Soap, FIJI Water, FoodSaver, Pepperidge Farm
Goldfish Crackers, Hubert’s Lemonade, Lavazza, Mentos, NERF, Nutiva,
PLAY-DOH, Puffs, Quilted Northern, simplehuman, Trident, V8 Vegetable
Juice, and many others.

Over the last three months, Prime members are increasingly using Dash
Button to order everyday essentials with order frequency doubling, now
taking place over twice a minute. In fact, for popular items such as a
pack of 8 Bounty paper towels and a 30-ounce canister of Maxwell House
ground coffee, more than half of Amazon orders are now made via Dash
Button. Also, in just three months, total Dash Button orders grew by 70%.

New retail categories including musical equipment and toys join the
program, which now offers Prime members over 150 Dash Buttons
representing thousands of products from popular brands. With Dash
Button, customers don’t have to worry about running out of everyday
essentials whether that’s guitar strings for musicians or NERF darts and
PLAY-DOH for kids. When a customer sees supplies running low, they
simply press a Dash Button to order.

“This year we’ve been focused on rapidly growing the Dash Button program
in every dimension. In 2015, we had 29 brands on board and today we have
more than 150 brands across dozens of retail categories and thousands of
products—in just the last six months we added over four times more
brands to the program,” said Daniel Rausch, Director of Amazon Dash.
“Customers love the growing selection and are increasingly using Dash
Button to skip trips to the store. Three months ago, we were excited to
see orders were occurring once a minute—now, that rate has doubled. Dash
Button is resonating with Prime members and has become an innovative way
for brands to stay connected with their customers, keeping them supplied
with products they count on with the simple press of a button.”

“The Amazon Dash Button is a huge success for Trojan Brand Condoms. It
literally takes being prepared and protected to a whole new level,
making condom buying as easy as pushing a button. The unexpected and fun
nature of this leading edge technology from Amazon goes a long way in
bringing condoms more into the mainstream as a normal consumer health
product,” said Bruce Weiss, Vice President of Marketing for Trojan Brand

“At Hasbro, we’re always looking for unique ways to connect our fans
with their favorite brands, and we’re thrilled to introduce for the
first time ever, the NERF and PLAY-DOH brands done as an Amazon Dash
Button,” said Jeff Jackson, VP Sales at Hasbro. “The Amazon Dash Button
makes shopping for NERF and PLAY-DOH refills easy, fast, and fun –
ensuring consumers are fully stocked with their favorite playtime

“We know consumers want online ordering that is quick and easy. The new
Amazon Dash Button allows shoppers to stock up on their favorite
Campbell brands with the press of a button,” said Brian Fischel, Vice
President of Diversified Channels at Campbell Soup Company. “Doorstep
delivery is important to the future of shopping and we are excited for
our brands to play a role in this evolving digital experience.”

Dash Buttons are available to Prime members for $4.99, and they’re
essentially free—with the first order through a Dash Button, members
receive a $4.99 credit to their Amazon account. If a customer is running
low on an everyday essential, they can simply press a Dash Button to
automatically reorder the item at the same low prices they find sold by
Amazon online and with free Prime shipping. Customers can receive a
notification with every order and can change the product purchased
through their Dash Button anytime. Prime members can order a Dash Button

Starting today, Prime members will now find the following new
Dash Buttons at

      — Affresh       — Lavazza
— Amoretti Dash Button — Luminess Air
— Aquaphor Baby — Mentos
— AZO Bladder Control — NERF
— AZO Urinary Tract Health — New Chapter Bone Strength Calcium
— Balance Bar — New Chapter Multivitamins
— Brooklyn Bean — New Chapter Wholemega Fish Oil
— Brookside Bars — New Chapter Zyflamend
— Campbell’s Chunky Soup — Nutiva
— Campbell’s Soup — Osteo Bi-Flex
— Cascade — Persil
— Clif Bar — Pepperidge Farm Goldfish Crackers
— CocoaVia — Pepperidge Farm Milano Cookies
— Culturelle — PLAY-DOH
— Culturelle Kids — Plum Organics Mashups
— D’Addario — Puffs
— Dial — Quilted Northern Ultra Plush
— Dial Liquid Hand Soap — Quilted Northern Ultra Soft and Strong
— Dropps Laundry — Schwarzkopf
— DUDE — Simplehuman
— Enjoy Life Foods — SmartyPants
— Estroven — Supergoop!
— EveryDrop — Swanson Broth and Stock
— FIJI Water — TheraBreath
— FoodSaver — Trident
— Glade — TRUE IMAGE
— Hammermill — V8 +Energy
— Hershey’s Variety Pack — V8 Vegetable Juice
— Hubert’s Lemonade — Vega

Dash Buttons already available:

      — Ageless La Cure       — Litter Genie
— Air Wick — L’Oréal Paris Revitalift
— Airborne — Lysol
— all Laundry Detergent — Maxwell House
— Amazon Elements — MegaRed
— Angel Soft — Milk Baby by Milk & Co
— Aquaphor — Milk by Klim by Milk & Co (men’s line)
— Arm & Hammer Cat Litter — Move Free Joint Health
— Blue Sky — Mrs. Meyer’s Clean Day
— Bounty — Mucinex
— Brawny — Nature Valley
— Brita — Near East
— Burt’s Bees — O.N.E. Coconut Water
— Caleb’s Kola — Ocean Spray PACt
— Carefree Feminine Liners Olay
— Charmin — Old Mother Hubbard
— Clorox — Optimum Nutrition Gold Standard 100% Whey Protein
— Clorox wipes — Orbit Gum
— Cottonelle — Orville Redenbacher’s Gourmet Popping Corn
— Dasani — OxiClean
— David Sunflower Seeds — Peet’s Coffee
— Depend — Playtex Sport Tampons
— Derwent — Pure Leaf Iced Tea
— Digestive Advantage Probiotic Supplements — Purina Beyond
— Dixie tableware products — Quaker
— Doritos — Quartet
— Downy — Quest Nutrition
— Energizer — Rayovac
— Finish Dishwashing Detergent — Red Bull
— Gain — Rid-X Septic Treatment
Garnier SkinActive — Schick Men’s Razors
— Gatorade — Schick Women’s Razors
— Gerber Formula — Schiff Glucosamine
— Gillette — Seventh Generation
— Glad trash bags — Slim Jim
— Green Works — Smartwater
— Greenies — Snuggle
— Hansen’s Soda — Solid Gold Pet Food
— Hefty Trash and Storage Bags — Stacy’s Pita Chips
— Honest Kids — Starbucks Doubleshot Coffee
— Honest Tea — Stayfree Feminine Pads
— Huggies — Tide
— Hunt’s Tomatoes — Trojan
— IceBreakers — Vanity Fair Napkins
— Illy Bottled Coffee — Vichy
— Illy Coffee — vitafusion
— Izze — Vitamin Water
— Jolie Paris — Wellness pet food
— Kraft Mac & Cheese — Wilson Jones
— La Roche-Posay — Wisk Deep Clean Laundry Detergent
— Lärabar — ZICO Pure Coconut Water
— L’il Critters Vitamins — Ziploc

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