Bask Expands Leadership Bench with New CFO and SVP of Sales

Tech Firm Continues Tremendous Growth with Strategic Senior Hire and
Promotion

LEHI, Utah–(BUSINESS WIRE)–Bask
Technology Inc.
, one of the nation’s leading providers of managed
tech services for seniors and small businesses, today announced two
strategic leadership appointments. Phil Fraher has been hired as Chief
Financial Officer, and Zane Bennett has been promoted to Senior Vice
President of Sales & Services.

“We’re very excited to announce the appointment of two highly
experienced individuals. We welcome Phil Fraher to the Bask team and are
pleased to expand Zane Bennett’s role,” said James P. Dunn, CEO of Bask.
“Bask is entering a new era of growth and focus, and both executives
bring immense experience that will help accelerate our mission to be the
premier provider of technology support for the senior market. Bask is
focused on providing best-in-class service to our members, and having a
talented team in place ensures we can deliver on this promise.”

Fraher brings more than two decades of senior leadership experience
within technology companies, including venture capital, M&A, and
international business expansion. Before joining Bask, he served as CEO,
COO and CFO for Houston-based FuelQuest, President and CEO of Visual
Numerics, Inc., COO and CFO of Brightmail, Inc. and held other financial
management positions at Cahners Business Information Electronic Media
Division, Pilot Software, and Dun & Bradstreet. In addition, Fraher has
been a key advisor to several emerging startup organizations and
previously served as an Executive in Residence at the Houston Technology
Center. He holds an MBA from the Simon School of Business at the
University of Rochester and a BS in computer engineering from Auburn
University.

“Bask has a tremendous opportunity to be a leader in this market and
change the way seniors experience technology,” said Fraher. “I look
forward to working closely with CEO James Dunn, the senior management
team and the Board of Directors to help shape Bask’s financial growth
and impact the overall direction of the company.”

As a part of Bask’s focus on strengthening its senior leadership, the
company announced that it has promoted Zane Bennett to Senior Vice
President of Sales & Services. In this new role, Bennett will set the
strategic direction for Bask’s rapidly growing services business. He
will be responsible for defining, implementing, and managing all aspects
of the sales & services organization, including an outsourcing strategy
and overall profitability.

Before joining the company, Bennett served as the Senior Director of
Solution Services for Dealertrack Technologies, where he developed and
executed strategy and vision for all servicing teams, including the
support center, professional services, proactive field support,
implementation, and data services. He received his BS in Information
Systems and his MBA from Brigham Young University.

“I’ve had a close-up view of Bask’s vision and execution while serving
as Vice President of Services, and I am excited to take on a larger role
at the company,” said Bennett. “Bask is offering an incredible service
to seniors, and I’m thrilled to continue growing the business on both
the sales and services fronts.”

About Bask

Bask offers more than tech support–it provides people support. The
company empowers its members to embrace new technology and stay
protected from threats to their privacy and personal data. Its
Technology Advisors provide help right when people need it, for any
device, in everyday language. In the digital age, Bask delivers remote
technology support that puts human connection first. For more
information, please visit http://www.bask.com.

Contacts

For Bask Technology Inc.
Gabriella Asmus
(415) 348-2721
bask@finnpartners.com