BJ’s Wholesale Club Selects IRI as Its Provider of POS and Consumer Panel Data
CHICAGO–(BUSINESS WIRE)–IRI®, the global leader in innovative solutions and services
for consumer, retail, media and over-the-counter health care companies,
announced today that BJ’s Wholesale Club Inc., the leading operator of
membership warehouse clubs in the eastern United States, has chosen IRI
as its provider of point-of-sale and consumer panel data.
BJ’s will leverage the IRI Unify™ and Liquid Data® platforms,
which will provide the wholesale club with the industry’s most robust
and integrated data sets. Leveraging POS and panel insights from these
platforms will help BJ’s facilitate decision-making. IRI also will
assist in refining category strategies focused on assortment,
merchandising, pricing and targeted segmentation.
“Selecting IRI as our insights provider was a prudent decision,” said
William Werner, senior vice president of Strategic Planning and Analysis
for BJ’s Wholesale Club. “We are eager to leverage IRI’s integrated
platform and comprehensive data. These offerings, as well as IRI’s
efficient service deployment and real-time data access, will help us
reach our goals.”
“We are pleased and enthusiastic about beginning a new relationship with
BJ’s and assisting them in reaching their projected goals,” said Andrew
Appel, president and chief executive officer for IRI. “We pride
ourselves in being at the forefront of bringing big data and
prescriptive analytics to CPG retailers. Now more than ever, it’s
crucial for manufacturers, retailers and wholesalers to truly understand
shoppers and their needs, rather than prioritizing what they think
consumers want. We look forward to this engagement and helping BJ’s
grow.”
About the IRI Partner Ecosystem
IRI fundamentally believes that delivering differentiated growth for
clients requires deep, highly integrated partnering with a variety of
best-of-breed companies. As such, IRI works closely with a broad range
of industry leaders to create innovative joint solutions, services and
access to capabilities to help its clients more effectively compete in
their various markets and exceed their growth objectives. IRI is
committed to its partnership philosophy and continues to actively
enhance its ecosystem of partners through alliances, joint ventures,
acquisitions and affiliations. The IRI Partner Ecosystem includes such
companies as The Boston Consulting Group, comScore, Experian,
GfK, Gigwalk, Ipsos, Kantar, MasterCard Advisors, MaxPoint, Millward
Brown Digital, Mu Sigma, Neustar, Oracle, Place IQ, Research Now,
Simulmedia, SPINS, Survey Sampling International, Univision and
others.
About IRI
IRI is a leading provider of big data, predictive analytics and
forward-looking insights that help CPG, OTC health care organizations,
retailers and media companies to grow their businesses. With the largest
repository of purchase, media, social, causal and loyalty data, all
integrated on an on-demand cloud-based technology platform, IRI helps to
guide its more than 5,000 clients around the world in their quests to
remain relentlessly relevant, capture market share, connect with
consumers and deliver market-leading growth. A confluence of major
external events — a revolution in consumer buying, big data coming into
its own, advanced analytics and automated consumer activation — is
leading to a seismic shift in drivers of success in all industries.
Ensure your business can leverage data at www.IRIworldwide.com.
Contacts
IRI Contact:
Shelley Hughes
E-mail: Shelley.Hughes@IRIworldwide.com
Phone:
+1 312.474.3675
