Boston’s Restaurant & Sports Bar to Expand its Presence in Southeast Mexico

Casual Dining Concept Signs New Franchise Deal to Bring Brand to
Quintana Roo in Summer 2016

DALLAS–(BUSINESS WIRE)–After sharing plans to continue its rapid expansion in Mexico, Boston’s
Restaurant & Sports Bar
(Boston’s), the casual dining concept
that combines a family-friendly restaurant and sports bar under one
roof, is announcing the signing of a new location in Quintana Roo that
is expected to open in the summer of 2016.

The new location will be the first in Quintana Roo but will join the
existing Boston’s locations of Yucatan, Merida and Campeche in Southeast
Mexico. Similar to the other locations, the new restaurant will appeal
to the Mexican culture by offering its guests a contemporary, sit-down
family dining atmosphere with a separate sports bar, kid’s area, which
allows for family gatherings of all sizes. While Boston’s specializes in
gourmet pizza and pasta, its menu features nearly 90 items including
salads, sandwiches and a variety of sports bar favorites such as
burgers, wings and ribs giving guests an offering of traditional
American cuisine.

“This area has been longing for the perfect mixture between
family-friendly restaurant and sports-oriented dining environment,” said
the owner of Boston’s Restaurant & Sports Bar of Quintana Roo. “The food
and atmosphere that Boston’s provides is perfect for families and sports
lovers in Playa del Carmen and we are confident that this concept will
be welcomed to this area and look forward to serving the community.”

Behind the new signing is franchising expert, Ericka Garza, whose focus
is specifically on developing franchise efforts within Mexico. Since
joining the Boston’s team 2013, Garza has helped sign deals for 16
locations which include expanding areas with existing franchisees and
new groups. The new Quintana Roo Boston’s location will create up to 60
new jobs in the area, which will provide a welcomed economic boost in
local communities.

“The success we have been seeing in Mexico has been extremely exciting
for our brand for many reasons,” said Ericka Garza, Director of
International Franchise Development for Boston’s. “Not only does the
most recent deal in Quintana Roo show that as a company, we are well on
the way to meeting our international development goals, but it further
validates that the Boston’s concept is able to flourish in countries
outside of the U.S. and Canada.”

Overall, Boston’s will bring a total of 26 new locations to the country
over the next 2.5 years. The first restaurant will open in Mexico City
this fall followed by an opening in Monterrey and Tuxtla, Gutierrez in
late 2015. Stateside, the company currently has 28 locations operating
in 22 states and the company’s sister brand, Boston Pizza which is
celebrating more than 50 years of service, has more than 375 locations
throughout Canada and is considered the No. 1 casual dining brand in the
country.

ABOUT BOSTON’S

Boston’s is both a family-friendly casual dining restaurant and an
energetic sports bar, all under one roof. For over 50 years, Boston’s
has specialized in providing a relaxing atmosphere and fabulous food to
parties of all sizes. Boston’s motto is “We’ve gotcha covered,”
and with 80+ menu items, primarily made in-house, they deliver on having
something for every occasion and taste. The company is currently ranked
No. 71 on Entrepreneur magazine’s ‘America’s Top Global
Companies’ list, No. 420 on the magazine’s Franchise 500® list
and No. 82 on the 2014 Franchise Times Top 200 (Plus 300) list.
With sales exceeding $1 Billion in system-wide gross sales, Boston’s
grows through franchising and is currently looking to expand around the
US and Mexico. Interested in opening in the Midwest, Texas, Southern
California, Michigan? Visit bostons.com/franchising
today.

Contacts

Fishman Public Relations
Laura Fiala, (847) 945-1300 ext. 237
lfiala@fishmanpr.com

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