Bringing Electrification to the Masses

Bosch’s technology solutions are electrifying the powertrains of

  • Leading global supplier to highlight electrification and powertrain
    technologies at The North American International Auto Show (NAIAS)
  • Innovations for internal combustion engines, hybrids and full electric
    vehicles provide choice and sustainable performance
  • Automated and connected technologies complement electrification for
    future mobility solutions

DETROIT–(BUSINESS WIRE)–Bosch, a leading global supplier of technology products and services,
showcases the future for electrification technologies with a variety of
powertrain solutions at The North American International Auto Show
(NAIAS). Innovations from Bosch demonstrate how powertrains of tomorrow
will be electrified through promising technology that provides consumers
choice and sustainable performance.

“Through both OEM feedback and consumer interest, we are seeing that
electrification is moving to prominence,” said Mike Mansuetti, president
of Robert Bosch LLC. “At NAIAS, we will showcase solutions that make
electrification accessible to the masses so OEMs can deliver on the
promise of this technology to mainstream consumers.”

Consumers show strong interest in electrification

New research from Bosch showed 62 percent of U.S. new car buyers believe
they will own at least one full-electric vehicle in their household
within 10 years or less. Of those who anticipate having a full-electric
vehicle in their household at any point in their lifetime, 71 percent
believe all of their household vehicles will be full-electric vehicles
within 15 years.

While new car buyers demonstrated a growing desire to purchase
full-electric vehicles, anxieties remain pertaining to specific
criteria, including purchase criteria as vehicle reliability, distance
between re-charging stops, time required to re-charge, new car purchase
price and cost of repair/maintenance. In addition, a significant subset
of respondents, 32 percent, indicated they are not interested in
purchasing or leasing a full-electric vehicle within the next 15 years,
signaling a preference toward other powertrain options.

Bosch solutions make electrification technology accessible and offer
powertrain choices for OEMS

Making its global debut at NAIAS, Bosch’s electric axle drive system (eAxle)
makes electrification accessible for automakers through a scalable,
modular platform that can bring 5-10 percent cost efficiency as compared
to stand-alone components. The eAxle is flexible for multiple platforms
and brings together top-of-the-line Bosch powertrain components into one

The Thermal Management Station will show
how Bosch technology efficiently manages heat flows in electric vehicles
and extends range by up to 25 percent, especially in winter driving
conditions. The holistic thermal management approach for electric
vehicles makes heating in the winter and cooling in the summer cost
effective and energy efficient.

Advancements in the electrified powertrain are not limited to
battery-powered vehicles. Bosch continues to drive innovation in the
internal combustion engine. Direct injection (DI)
makes up nearly 50 percent of today’s internal combustion engine market,
and its share continues to grow as it enters its third generation of
system technology. This new generation can provide significant
improvements in efficiency, as well as reduced particulate and gaseous
emissions, and improved acoustic performance to decrease overall noise.

Electrification enhanced by collaboration with automated and
connected technologies

In addition to powertrain technologies, Bosch will also feature
automated and connected technologies including the global debut of a key
requirement on the path to fully automated driving. The Electric
Power Steering (EPS) system with fail-operational function
is a
highly redundant feature that enables either a driver or auto pilot
system to independently return to a minimal risk condition while
maintaining about 50 percent electric steering support in the rare case
of a single failure. This technology will enable OEMs to comply with the
fall back strategies as proposed in the Federal Automated Vehicles
Policy documents from the U.S. Department of Transportation and National
Traffic Highway Safety Association.

EXPERIENCE BOSCH AT NAIAS 2017 in Detroit, Michigan, USA: At
NAIAS 2017, Bosch is presenting automated, connected and electrified
technologies with a focus on how vehicle electrification is becoming
more desired and accessible. For more information on Bosch’s
electrification strategy, visit:

BOSCH BOOTH: Monday to Thursday, January 9-12, 2017, on
Level Three, Rooms 336-338, Cobo Center.

About Bosch

Having established a regional presence in 1906 in North America, the
Bosch Group employs some 31,000 associates in more than 100 locations,
as of December 31, 2015. In 2015, Bosch generated consolidated sales of
$14 billion in the U.S., Canada and Mexico. For more information, visit,

The Bosch Group is a leading global supplier of technology and
services. It employs roughly 375,000 associates worldwide (as of
December 31, 2015). The company generated sales of $78.3 billion (70.6
billion euros) in 2015. Its operations are divided into four business
sectors: Mobility Solutions, Industrial Technology, Consumer Goods, and
Energy and Building Technology. The Bosch Group comprises Robert Bosch
GmbH and its roughly 440 subsidiaries and regional companies in some 60
countries. Including sales and service partners, Bosch’s global
manufacturing and sales network covers some 150 countries. The basis for
the company’s future growth is its innovative strength. Bosch employs
55,800 associates in research and development at roughly 118 locations
across the globe. The Bosch Group’s strategic objective is to deliver
innovations for a connected life. Bosch improves quality of life
worldwide with products and services that are innovative and spark
enthusiasm. In short, Bosch creates technology that is “Invented for

Additional information is available online at,

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Robert Bosch LLC
Tim Wieland
Phone: +1 248-876-7708