ATLANTA–(BUSINESS WIRE)–In an effort to increase awareness of a new medical office opening in
Atlanta and in response to previous attempts to censor their bold and
unapologetic birth control and abortion care ads, carafem,
a women’s health care provider, has launched a crowdfunding campaign to
generate public support for its abortion-related advertising in Atlanta.
“Previously, attempts to censor
our ads have failed when the public learned of these efforts to
silence our message,” says Melissa Grant VP, carafem. “We’re proud to
open a new health center that provides a caring and professional
environment for women to seek healthcare options, including early
abortion, and our ads are one way of letting the community know we are
carafem first opened doors in the Washington, DC metro area in 2015 and
announced their services through eye-catching hot
pink advertisements that state ‘Abortion,’ Yeah We Do That.” The
openness of these ad campaigns captures public attention, providing
necessary information to women and couples when they need it most.
Because of the stigmatized nature of the abortion conversation, the
simple and direct message about carafem’s services may stand out to
those less comfortable with the abortion as an option, even though 1 in
3 women in the US will have an abortion in their lifetime.
The proposed ad is simple and to the point, “Doors
Open in Atlanta”, and a supporting #OpeningDoors
social media campaign uses direct language to educate people about
carafem’s services and new location.
“At a time when women are facing more and more barriers
to abortion care, we’re pleased to be in Atlanta to help serve the
community and provide a much-needed health service. By advertising
through popular media outlets, we can let women know about birth control
and abortion services in a way that normalizes and destigmatizes this
sensitive topic,” adds Grant.
For more information about carafem Atlanta, click here.
carafem is dedicated to helping women and couples to seek their own best
path about the timing and spacing of their children. For questions or to
make an appointment carafem staff is available 24/7/365 by telephone or
chat in English and in Spanish at carafem.org
or 855-SAY CARA.
Lauren Wright, 646-964-4446