Changing Lifestyles and Increased Spending Power Driving the Global Baby High Chairs and Booster Seats Market Through 2020, Says Technavio

LONDON–(BUSINESS WIRE)–$GGG #BabyBoosterSeats–The global
baby high chairs and booster seats market is expected grow at a
CAGR of over 3% during the period 2016-2020, according to Technavio’s
latest report.

In this report, Technavio
covers the market outlook and growth prospects of the global baby
high chairs and booster seats market for 2016-2020. In addition,
it presents the vendor landscape and a corresponding detailed analysis
of the top five vendors in the market. Further, the report discusses,
the challenges faced by vendors and the market as a whole, and the key
emerging trends.

“North America is the largest market for baby high chairs and booster
seats, however the market in APAC will grow the fastest during the
forecast period, owing to growing product affordability and increasing
consumer awareness about the convenience offered by these products,”
says Brijesh Kumar Choubey, a lead baby
products research expert from Technavio.

Technavio’s research study segments the global baby high chairs and
booster seats market into the following regions:

• North America
• Europe
• APAC
• ROW

North America: largest market for baby high chairs and booster seats

The baby high chairs and booster seats market in North America is
expected to exceed USD 876 million by 2020, growing at a CAGR of over 3%.

Many parents in North America prefer to use baby high chairs or booster
seats as they make feeding easier. Advancements in high chairs and
booster seats and the implementation of consumer safety specifications
such as ASTM F404 to ensure the satisfactory performance of these
products are key drivers for market growth in the region.

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Europe: product enhancements to boost growth of the market

The baby high chairs and booster seats market in Europe is expected to
exceed USD 738 million by 2020, growing at a CAGR of over 3%. A rise in
the number of dual-income households in the region bodes well for
revenue growth in this market. Improvements in product quality and
advances in function and performance are adding to the growth of the
baby high chairs and booster seats market in the region.

New product enhancements such as baby prams that can transform into high
chairs, high chairs that can be converted into booster seats, and high
chairs with different heights and adjustable footrests may also propel
market growth during the forecast period. “However, the growing market
for second-hand high chairs and booster seats may hinder the region’s
overall market growth,” says Brijesh.

APAC: growing number of nuclear families to boost growth

The baby high chairs and booster seats market in APAC is expected to
exceed USD 571 million by 2020, growing at a CAGR of over 4%. Although
the penetration of baby high chairs and booster seats is low in APAC,
rapid changes in lifestyles and the growing number of nuclear families
in countries such as China, India, and Indonesia will push market
growth. The growing number of children, the expanding middle-class
group, and the growing penetration of baby product retailers in the
region are also key factors driving market growth.

Moreover, with broadband penetration growing in the region, well-planned
web marketing initiatives will be one of the key drivers of growth in
the online sales of baby high chairs and booster seats in the region.

ROW: increase in organized retail in urban areas to boost
growth

The baby high chairs and booster seats market is expected to exceed USD
464 million by 2020, growing at a CAGR of over 3%. The baby high chairs
and booster seats market in the ROW is at a relatively nascent stage.
The declining birth rates in key economies like Brazil, Mexico, and
Argentina can also be a cause of concern in the market over the forecast
period. The rise in unemployment rates in these countries also hinder
family planning and product affordability. The increase in organized
retail in urban areas will, however, ensure demand for baby products,
including baby high chairs and booster seats.

The baby high chairs and booster seats markets in Kenya and Nigeria will
grow significantly over the next five years because of a rising
middle-class population, higher disposable incomes in this section of
the population, and rising living standards. Countries in the Middle
East like the UAE, Qatar, and Saudi Arabia are also expected to exhibit
improved growth as a result of the high purchasing power of the
population.

Some of the top vendors in the global baby high chairs and booster seats
market highlighted in the report are:

• Chicco
• Evenflo
• Fisher-Price
• Graco (Graco Children’s Products)
• Peg Pérego

Browse Related Reports:

• Global
  Baby Car Seat Market 2016-2020
• Global
  Online Baby Products Retailing Market 2016-2020
• Toys
  Market in Europe 2016-2020

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Technavio
is a leading global technology research and advisory company. The
company develops over 2000 pieces of research every year, covering more
than 500 technologies across 80 countries. Technavio has about 300
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Technavio analysts employ primary as well as secondary research
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and top-down approaches, besides using in-house market modeling tools
and proprietary databases. They corroborate this data with the data
obtained from various market participants and stakeholders across the
value chain, including vendors, service providers, distributors,
re-sellers, and end-users.

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