Clearlake Capital Group Announces Better For You Holdings and Strategic Partnership with Halen Brands Founders Jason Cohen and Leigh Feuerstein

Platform to Invest in Emerging Food and Health & Wellness Trends

Clearlake and Halen Brands Invest in Chef’s Cut Real Jerky and
Rex’s Outrageous

SANTA MONICA, Calif. & FAIRFIELD, N.J.–(BUSINESS WIRE)–Clearlake Capital Group, L.P. (together with its affiliates,
“Clearlake”) today announced the launch of Better For You Holdings, a
new platform focused on investments in emerging food and health &
wellness trends. Through its Better For You platform, Clearlake is
partnering with food industry veterans Jason Cohen and Leigh Feuerstein
of Halen Brands, a recently-formed venture focused on investing in
dynamic, high growth segments within the food products sector.

“The Halen Brands management team has a true commitment to innovation
and growth in the evolving food and health & wellness sector. We are
excited to announce that Clearlake will be making significant
investments alongside Jason and Leigh to sponsor brands positioned for
rapid growth,” said José E. Feliciano and Behdad Eghbali, Co-Founders
and Managing Partners of Clearlake.

Led by Cohen and Feuerstein, the Halen Brands team has an established
track record of delivering innovative products to market within the food
segment. With over 15 years of experience as an innovative leader, Jason
Cohen has co-created and sold five food brands within the specialty and
better-for-you spaces, including Mamma Says Biscotti, Sensible Portions
Veggie Straws, Rickland Orchards Greek Yogurt Snacks, Dippin’ Chips and
Mrs. Thinster’s Cookie Thins. Cohen and Feuerstein also played key roles
as investors and partners of SkinnyPop, a ready-to-eat popcorn
manufactured with simple ingredients and designed to be healthier and
better-for-you, which completed a successful initial public offering
(IPO) in 2015.

Halen Brands seeks innovative food based companies by actively
partnering with management to drive growth. In addition to partnering
with Clearlake to provide sponsorship and capital, Halen Brands provides
other services to brands including access to its multi-channel sales
team, broker networks, marketing/design, operations/co-packers relations
and more.

“As founders of food brands ourselves, we were always looking for a fund
that was built to marry an entrepreneurial spirit with a patient,
collaborative approach and have founded Halen on those principles,” said
Cohen and Feuerstein. They added, “Together with Clearlake, our track
record and relationships give us an edge in identifying and supporting
high potential brands and concepts, and we pride ourselves on providing
the support and historical track record needed to succeed.”

Clearlake previously partnered with Cohen and Feuerstein in their
investment in Sensible Portions / World Gourmet, which was successfully
sold to Hain Celestial in 2010, as well as their investment in Dippin’
Chips and Mrs. Thinster’s Cookie Thins.

In early 2015, Clearlake partnered with Halen Brands to invest in Chef’s
Cut, a leading producer and marketer of high quality, gluten-free jerky.
The rapid growth in the protein snack category paired with Halen’s deep
rooted customer relationships have already driven tremendous sales
growth at Chef’s Cut since the investment. Visit booth #5867 at this
week’s Natural Products Expo West in Anaheim, CA and taste Chef’s Cut
handcrafted, real premium cuts of steak, chicken, turkey, bacon, and

Clearlake and Halen ended 2015 with their acquisition of Rex’s
Outrageous, a producer of chocolate-based, gluten-free snacks under the
“Road Crew Crunch” brand. Road Crew Crunch is well positioned to
capitalize on explosive growth and innovation in the confection
category. Visit booth #8045 at Natural Products Expo West and experience
the snacking trifecta of salty-sweet-crunch.

“We at Clearlake are excited to devote a focused effort partnering with
Halen to pursue on-trend, growth-oriented opportunities in food and
other consumer products via our Better For You platform,” said Arta
Tabaee, who leads Clearlake’s efforts in the food and other consumer
products and services sectors. “With the early investments in Chef’s Cut
and Road Crew Crunch, we’re already seeing the value that the Halen
Brands platform provides in helping brands accelerate growth. We will
continue seeking further investment and partnership opportunities,
including at Natural Products Expo West this week,” Tabaee concluded.

José E. Feliciano, Behdad Eghbali, and Arta Tabaee have joined the Board
of Directors of Better For You Holdings, and have joined Jason Cohen and
Leigh Feuerstein on the Board of Halen Brands.

About Halen Brands

Halen Brands, Inc. is an innovative operating company focused on making
investments in healthier products that need experienced partners to help
fund growth.

About Clearlake Capital Group

Clearlake Capital Group, L.P. is a private investment firm with a
sector-focused approach. The firm seeks to partner with world-class
management teams by providing patient, long-term capital to dynamic
businesses that can benefit from Clearlake’s operational and strategic
expertise. The firm’s core target sectors include industrials, energy
and power; technology, communications and business services; and
consumer products and services. Clearlake currently has over $3.5
billion of assets under management. More information is available at


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