Curbside Expands Partnership with Target Adding 100 New Store Locations

Mobile Shopping Startup’s Footprint Now Includes San Francisco Bay
Area, New York, New Jersey, Chicago, Philadelphia and Los Angeles

PALO ALTO, Calif.–(BUSINESS WIRE)–Just in time for the hectic holiday shopping season Curbside,
a Bay Area-based startup reinventing the local shopping experience,
today announced it will be expanding to 100 additional Target locations
next week, including stores in new markets Chicago and Philadelphia, and
additional stores in the San Francisco Bay Area, New York and New
Jersey. The service is now available to more than 25 million people
across the U.S.

Curbside allows consumers to shop directly from their mobile phones and
pick up right in front of the store without having to find items on
shelves, wait in checkout lines or deal with the hassles of parking. The
Curbside service is free, the app is free and the company does not mark
up store prices.

Market Expansion with Target

Previously available at just select Target locations in the San
Francisco Bay Area and New York/ New Jersey markets, Curbside is
expanding its footprint across the U.S.:

  • Chicago: Rolling out to 10 Targets in the area, including
    stores in Warrenville, Lombard, Willowbrook, Tinley Park and Oak Lawn.
  • Philadelphia: Launching at 25 stores in the greater metro area,
    including two stores in Delaware.
  • Bay Area: Previously available at select stores in the region,
    Curbside is now available throughout the market at 51 total locations.
  • New York/New Jersey: After launching at 10 New York/New Jersey
    Targets this summer, Curbside will now be available at 34 stores in
    the region.
  • Los Angeles: Available at the Glendale Galleria location.

A full list of Curbside locations can be found by downloading the
Curbside app from the Apple App Store or Google Play, or by visiting

“When we launched Curbside just over a year ago, we set out to make the
shopping experience at local stores faster and easier than ever before,”
said co-founder and CEO Jaron Waldman. “The response from shoppers and
retailers alike has been overwhelmingly positive, and we fully expect
that local shoppers across Chicago, Philadelphia, the Bay Area, New
York/New Jersey and Los Angeles will find Curbside to be the perfect
solution for combatting the holiday shopping wars.”

“Curbside is one new way that Target is providing more value,
flexibility and convenience to our guests,” said Casey Carl, Chief
Strategy and Innovation Officer, Target. “Curbside has quickly become a
popular shopping option for guests at the select locations where we’ve
been testing the service. We look forward to expanding the program to
100 additional Target stores just in time for the busy holiday shopping

A New Way to Shop

With approximately 90 percent of retail shopping still done in-store,
according to a recent Census
, Curbside is out to improve the local shopping experience and
deliver a novel pickup experience by:

  • Using proprietary location technology to provide a seamless and
    reliable handoff of goods in front of the store. The Curbside system
    notifies staff when shoppers are on approach, and does so without
    draining the shopper’s phone battery.
  • Giving shoppers a reliable view of what’s in stock at the stores
    around them, unlike other mobile shopping apps.
  • Providing the convenience that delivery services can’t match: no
    delivery windows and no boxes piling up outside the front door.
    Curbside orders are available to pick up when and where shoppers want
    without the hassle and added expense of delivery services.

About Curbside

Curbside is reinventing the local shopping experience by making it
faster and easier for consumers to find, buy and pick up products at
local stores than ever before, with no markup in price. Curbside’s
technology allows it to accurately represent retailers’ inventory and
reliably alert local stores when customers approach. Curbside was
co­founded by Jaron Waldman, who founded Placebase which was later sold
to Apple, and Denis Laprise, who founded Poly9 which was also acquired
by Apple. The company is headquartered in Palo Alto, Calif.




for Curbside
Adam Landres-Schnur, 206-465-8389