Delivery Agent Helps NBC’s TODAY Celebrate Puppy Wrangler’s Birthday with Program to Benefit Guiding Eyes for the Blind
Commerce Platform Used to Raise Awareness and Funds
SAN FRANCISCO–(BUSINESS WIRE)–Delivery
Agent, Inc., the market leader in turning audiences into customers
for leading global brands, is helping NBC’s TODAY celebrate the one-year
birthday of Wrangler, a yellow Labrador Retriever training to
become a guide dog with the help of TODAY’s anchors, staff and an
experienced puppy raiser from Guiding
Eyes for the Blind.
TODAY worked with Delivery Agent to activate a commerce component for
their “Puppy with a Purpose” segment that culminated with the television
debut of a Wrangler plush puppy, now available through NBC commerce
channels including the NBC
digital store and soon to be available through “Buy Now” Tweets. Net
proceeds from the plush go to Guiding Eyes for the Blind.
“At Guiding Eyes, we’re committed to partnering more people with
exceptional guide dogs and service dogs,” said Linda Press, vice
president of development at Guiding Eyes. “Every day I see what a
profound difference these partnerships can make. Guiding Eyes never
charges people for their dogs, so we’re grateful to all our donors, and
very appreciative of the work NBC and Delivery Agent are doing to raise
awareness and funds.”
“Wrangler has built a tremendous fan base since he first appeared on
TODAY,” said Mike Fitzsimmons, Delivery Agent CEO. “We’re thrilled NBC
and Guiding Eyes for the Blind are leveraging the Delivery Agent
platform to bring fans a connection point to this “Puppy with a Purpose”
that will help with fundraising for such a worthy cause.”
About Guiding Eyes for the Blind
Guiding Eyes (www.guidingeyes.org)
is a 501(c)(3) nonprofit that provides guide dogs to people with vision
loss as well as service dogs to children with autism. The organization
is passionate about connecting exceptional dogs with individuals and
families for greater independence. Since its inception in 1954, Guiding
Eyes has grown to be one of the foremost guide dog schools in the world,
known for its accredited training programs and lifetime commitment to
its graduating teams. Guiding Eyes is dependent upon contributions to
fulfill its mission and provides all services free of charge.
About Delivery Agent, Inc.
Delivery Agent is the market leader in turning audiences into
revenue-generating customers for the world’s largest brands and media
companies. Delivery Agent’s proprietary commerce technology allows fans
to engage with and transact directly from media – music, advertisements,
and television – via personal computer, mobile device or directly
through the television. At the same time, Delivery Agent’s data
analytics engine maximizes revenue potential through audience targeting
and optimization. Currently in market with leading broadcasters, record
labels, advertisers, MVPDs and smart TV manufacturers, the Delivery
Agent platform is deployed by long-term partners NBC, FOX, CBS, HBO,
Live Nation, Bravado, Tiger Woods, Pepsi, Visa, Comcast, AT&T, Verizon
and Samsung, among others. More information about Delivery Agent is
available at www.deliveryagent.com
and @deliveryagent.
Contacts
Davis Communications Group, Inc.
Debra Sharon Davis,
818-710 8198
ddavis@davcominc.com
