DinnerCall® Announces White Label E-Commerce and Fulfillment Platform for Grocerants Seeking to Sell Prepared Foods Online

New platform helps grocerants serve digitally enabled guests seeking

a marketplace for grocery prepared meals, today announces a white label
version of its e-commerce and fulfillment platform for grocerants
seeking to make their prepared foods and meal kits available for online
order and pickup.

“While shoppers are becoming increasingly interested in purchasing
grocery prepared meals for lunch and dinner, busy families and
professionals often lack the time to walk into a store and assemble a
meal,” says Gerome Hays, founder and CEO of DinnerCall®. “The lack of an
easy online ordering system is a lost revenue opportunity as
time-constrained guests default to more convenient options including
fast food, fast casual, or pizza.”

“There isn’t a solution on the market for grocerant operations. Online
grocery shopping platforms cater to center aisle while restaurant menu
ordering systems lack the flexibility inherent in a grocerant operation.
Grocerant kitchens operate as part grocery and part restaurant,” says

The DinnerCall® white label platform allows a grocerant to:

  • Brand the platform to its specifications;
  • Design and offer “ready-to-cook,” “ready-to-heat,” and “ready-to-eat”
    meals and meal kits;
  • Facilitate in-store pickup, curbside pickup, or delivery options;
  • Offer online ordering on a store-by-store basis;
  • Offer guests the ability to purchase “add-ons” to increase the basket
  • Schedule the various offerings by day, week, and month;
  • Create one-day offers and “hot prices” to push a specific item or kit;
  • Control the amount of items that can be sold to align with inventory
    and capacity;
  • Use an automated “push marketing” email system to drive sales;
  • Add iOS and Android versions in addition to responsive web;
  • Harness enhanced analytics to track consumer behavior and refine the

DinnerCall’s® white label platform gives grocerants a leg up in the
emerging prepared foods space and places them on a level playing field
with digitally-enabled restaurants. For more information, visit www.DinnerCall.com.

About DinnerCall®

Founded as a public-benefit corporation in 2015, DinnerCall’s
marketplace for prepared foods empowers customers to turn away from fast
food and take-out and focus their attention on their favorite grocery
stores for their dinnertime decisions. For more information, visit www.DinnerCall.com/grocery.


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Kimberly Jefferson, 317-806-1900 x 104