Dollar General Launches 2015 Holiday Initiatives

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Major retailer provides product assortment to save customers time and
money this holiday

  • Major retailer provides savings on popular gift options, electronics,
    entertaining supplies and food with weekly specials, discounts and
    digital coupons to help customers further stretch their budget this
    holiday season.
  • Dollar General offers a wide selection of toys, of which 70 percent is
    licensed and branded in 2015; Offers a 25 percent instant discount on
    all qualifying toy purchases of $75 or more.
  • All sales and promotions are available at more than 12,000 retail
    locations or online at www.dollargeneral.com.

GOODLETTSVILLE, Tenn.–(BUSINESS WIRE)–Dollar General (NYSE: DG) continues to help customers stretch their
budget this holiday season with an assortment of toys, gifts, food,
entertaining needs and more with digital coupons, hot deals and everyday
low prices both online and at more than 12,000 convenient locations.

“Dollar General’s holiday selection will offer customers the top items
on their holiday lists including brand name toys, popular gift cards,
numerous gift options including electronics and apparel, affordable
décor and delicious food options,” said Jim Thorpe, Dollar General’s
executive vice president and chief merchandising officer. “Additionally,
with weekly specials throughout the holiday season, everyday discounts
on qualifying toy purchases, Dollar General Digital Coupons and our
everyday values throughout the store, we are keeping true to our brand
promise to help save customers time and money, every day.”

Hot Deals
Both now and throughout the holiday season, Dollar
General will offer online and storewide savings on electronics, gaming
items, toys, gift options, small kitchen appliances, foods and more.
Additional exciting specials on Thanksgiving Day and Black Friday will
further allow customers the opportunity to stretch their budget and save
more on everything to make this holiday the most memorable one yet.

Digital Coupons
Available through the Dollar General app or
online at www.dg.com/coupons,
Dollar General’s Digital Coupons provide an easy-to-use and convenient
way to save more this holiday. This season, digital coupons can help
customers save on their overall purchase, provide exclusive one-day
specials and offer additional savings on America’s most popular brand
names and Dollar General’s 100% satisfaction-guaranteed private brands.

Gift Ideas
Toy Discount
Dollar General is
offering customers an immediate 25% discount off all qualifying toy
purchases of $75 or more, both in stores and online, this holiday
through December 24, 2015. Save on popular and major brand-name toys for
children including popular Star Wars™, Frozen™, Monster High™, Teenage
Mutant Ninja Turtles™ and My Little Pony® Equestria™ merchandise. Dollar
General carries a large selection of licensed products from top name
brands including Mattel®, Fisher Price®, Hasbro®, Disney®, Nickelodeon®,
Marvel® and more.

All Dollar General stores are also collecting toys to benefit the U.S.
Marine Corps Reserve Toys for Tots Foundation or a local toy drive
through Dec. 10, 2015.

DIY Gifts
Giving a meaningful DIY gift can be fun to make
and personalized to each recipient. Tasty treats using $1 canning jars,
cookie mixes or candies and inexpensive décor are affordable and great
ideas for teachers, service providers and neighbors. Other DIY gifts
include adorning a $1 ornament to a Starbucks®, Apple® or other gift
card or making a basket of a recipient’s favorite snacks. Finally, the
gift of convenience is always appreciated with Dollar General’s
automatic renewal program. With items from more than 20 categories like
coffee, diapers, pet needs and more, recipients can have items delivered
straight to their doorstep on a monthly or weekly basis.

Electronics
Electronics including a seven-inch family
tablet, action camera and licensed video games are not only a great
gift, but incredibly affordable at Dollar General this holiday.

Apparel
Fashionable apparel for the entire family makes a
great gift and Dollar General’s affordable prices allow customers to buy
more for less. With options including sweaters, tops, loungewear,
sleepwear, undergarments, accessories, shoes, jeans and more available
for babies, children, juniors, women and men, apparel makes a stylish
and practical gift option.

Home Décor
This year’s popular home décor trends are
represented throughout Dollar General’s assortment of bedding, towels,
shower curtains, lamps, pillows, rugs, window curtains and kitchen
accessories. Recipients of home décor items from the trusted Comfort
Bay® brand can enjoy quality and trend-right options all year long, not
just during the holidays.

Seasonal Accents
The holidays are a wonderful time of the
year to create an indoor winter wonderland with modern, traditional and
country-themed schemes to decorate throughout the home including the
front door, mantle, tree and everywhere else. Affordable garland,
artificial trees, lights, pillows, throws, ribbons, bows, wrapping paper
and so much more is the perfect way to accentuate any home this holiday.

In addition to great low prices in more than 12,000 stores across the 43
states Dollar General serves, customers may also shop from the comfort
of their home at www.dollargeneral.com
with exclusive online savings throughout the season including free
shipping days and discounts. Dollar General email subscribers can also
take advantage of special shipping discounts.

Additional information, photographs, stock footage and story ideas are
available online at Dollar General’s newsroom or by contacting the Media
Relations Department at 1-877-944-DGPR (3477) or via email at dgpr@dg.com.

About Dollar General Corporation
Dollar General Corporation
(NYSE: DG) has been delivering value to shoppers for over 75 years.
Dollar General helps shoppers Save time. Save money. Every day!® by
offering products that are frequently used and replenished, such as
food, snacks, health and beauty aids, cleaning supplies, clothing for
the family, housewares and seasonal items at low everyday prices in
convenient neighborhood locations. With 12,396 stores in 43 states as of
October 30, 2015, Dollar General is America’s largest small-box discount
retailer offering multi-price point merchandise. In addition to high
quality private brands, Dollar General sells products from America’s
most-trusted manufacturers such as Clorox, Energizer, Procter & Gamble,
Hanes, Coca-Cola, Mars, Unilever, Nestle, Kimberly-Clark, Kellogg’s,
General Mills, and PepsiCo. For more information on Dollar General,
please visit www.dollargeneral.com.

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Contacts

Dollar General Corporation
Media Hotline: 1-877-944-DGPR (3477)
dgpr@dg.com
or
Dan
MacDonald, 615-855-5209
or
Crystal Ghassemi, 615-855-5210