Download NBA® 2K17 “The Prelude” For Free Starting September 9th

Critically acclaimed franchise to give fans early start to this
year’s MyCAREER experience, ability to play collegiate games and more!

NEW YORK–(BUSINESS WIRE)–2K today announced “The Prelude,” a free downloadable
experience for NBA 2K17, the top-rated and top-selling NBA
video game simulation series*, which will be available on September 9,
2016. For the first time in NBA 2K history, gamers – both
new and old – will get to start their MyCAREER experience prior to the
game’s launch on September 20, 2016 on Xbox One and PlayStation®4
computer entertainment systems. Gamers who download “The Prelude” will
choose from multiple authentic Division I collegiate programs and have
the ability to boost their stock for the NBA Draft. Additionally, “The
Prelude” experience will include enhanced MyPlayer personalization
through new mobile phone face scan technology via the MyNBA2K
Companion App, and an all–new tutorial mode in 2KU, featuring 2016 USA
Basketball Coach Mike Krzyzewski (“Coach K”).

“The Prelude was designed specifically to introduce new fans to our
franchise, and give them an introduction to our legendary MyCAREER mode
that puts the user at the center of an epic basketball story,” said Greg
Thomas, President of Visual Concepts. “Veterans of NBA 2K
will also love getting a head start on their MyCAREER, so when the game
launches they can be ready to jump in and compete.”

During “The Prelude”, players will watch their draft stock fluctuate
dynamically based on their performance across the participation of
multiple authentic college games. In true cinematic form, they’ll also
catch a glimpse of exclusive MyCAREER scenes through their customized
avatar, which include interactions with high school coaches, teammates,
and more. Players’ in-game performance during college play will
ultimately influence where they are drafted upon entering the league in NBA

“The incredible excitement during the first week of NBA 2K16’s
launch showed us there was an opportunity to connect with even more fans
prior to the formal release of NBA 2K17,” said Alfie
Brody, VP of Marketing for NBA 2K. “We think we’ve given
our passionate community something special with this year, and can’t
wait to see the response from not only existing fans, but new ones as

Included in “The Prelude” is 2KU, a tutorial featuring Coach K, focused
on fundamental basketball strategies including pick and roll execution,
proper defensive positioning, ball movement, boxing out, court awareness
and more. Gamers can also use the MyNBA2K17 iOS and
Android companion app to scan their facial likeness into their MyCAREER
avatar within minutes. This new mobile phone camera fan scan technology
serves as the perfect introduction to the custom experience, as players
begin playing MyCAREER. Additionally, after September 16, 2016 gamers
will be able to purchase and download playable “all-time great” teams
for each of the playable colleges as well as special collegiate MyTeam
cards representing legendary players.

The NBA 2K17 Standard Edition will be available in both
digital and physical formats for $59.99 on Xbox One, Xbox 360,
PlayStation®4 and PlayStation®3 computer
entertainment systems, and Windows PC platforms on September 20. The NBA
2K17 Kobe Bryant Legend Edition
will be available in digital and
physical formats for $79.99 on Xbox One and PlayStation®4
system. Also available for pre-order is the NBA 2K17 Kobe Bryant
Legend Edition Gold
offering fans the ultimate value at $99.99
with all of the regular NBA 2K17 Legend Edition contents
plus bonus items. All fans who pre-order any version of NBA 2K17 will
receive their copy at Early Tip-Off four days early, September 16.

Developed by Visual Concepts, NBA 2K17 is rated E for
Everyone by the ESRB.

Follow @NBA2K
on social
and look for the hashtag #ThisIsNotAGame for the latest NBA

*According to 2008 – 2016
and The NPD Group estimates of U.S. retail video game sales through July

2K is a publishing label of Take-Two Interactive Software, Inc.

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About Take-Two Interactive Software

Headquartered in New York City, Take-Two Interactive Software, Inc. is a
leading developer, publisher and marketer of interactive entertainment
for consumers around the globe. The Company develops and publishes
products through its two wholly-owned labels Rockstar Games and 2K. Our
products are designed for console systems and personal computers,
including smartphones and tablets, and are delivered through physical
retail, digital download, online platforms and cloud streaming services.
The Company’s common stock is publicly traded on NASDAQ under the symbol
TTWO. For more corporate and product information please visit our
website at

About 2K

Founded in 2005, 2K develops and publishes interactive entertainment
globally for console systems, handheld gaming systems and personal
computers, including smartphones and tablets, which are delivered
through physical retail, digital download, online platforms and cloud
streaming services. 2K publishes titles in today’s most popular gaming
genres, including shooters, action, role-playing, strategy, sports,
casual, and family entertainment. The 2K label has some of the most
talented development studios in the world today, including Firaxis
Games, Visual Concepts, Hangar 13, Cat Daddy Games and 2K China. 2K’s
stable of high quality titles includes the critically acclaimed
BioShock®, Borderlands™, Mafia, and XCOM® franchises, the beloved Sid
Meier’s Civilization series, Evolve™, Battleborn®, the popular WWE 2K
franchise and NBA 2K, the #1 rated and #1 selling basketball franchise*.
2K is headquartered in Novato, California and is a wholly owned label of
Take-Two Interactive Software, Inc. (NASDAQ:TTWO). For more information,
please visit

*According to 2008 – 2016
and The NPD Group estimates of U.S. retail video game sales through July

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respective holders.

Cautionary Note Regarding Forward-Looking Statements

The statements contained herein which are not historical facts are
considered forward-looking statements under federal securities laws and
may be identified by words such as “anticipates,” “believes,”
“estimates,” “expects,” “intends,” “plans,” “potential,” “predicts,”
“projects,” “seeks,” “will,” or words of similar meaning and include,
but are not limited to, statements regarding the outlook for the
Company’s future business and financial performance. Such
forward-looking statements are based on the current beliefs of our
management as well as assumptions made by and information currently
available to them, which are subject to inherent uncertainties, risks
and changes in circumstances that are difficult to predict. Actual
outcomes and results may vary materially from these forward-looking
statements based on a variety of risks and uncertainties including: our
dependence on key management and product development personnel, our
dependence on our Grand Theft Auto products and our ability to develop
other hit titles, the timely release and significant market acceptance
of our games, the ability to maintain acceptable pricing levels on our
games, and risks associated with international operations. Other
important factors and information are contained in the Company’s most
recent Annual Report on Form 10-K, including the risks summarized in the
section entitled “Risk Factors,” the Company’s most recent Quarterly
Report on Form 10-Q, and the Company’s other periodic filings with the
SEC, which can be accessed at
All forward-looking statements are qualified by these cautionary
statements and apply only as of the date they are made. The Company
undertakes no obligation to update any forward-looking statement,
whether as a result of new information, future events or otherwise.


Ryan Peters, 415-507-7607
Emanate for 2K

Kim Taylor, 415-844-6289
Interactive Software, Inc.

Alan Lewis, 646-536-2983