EA and Coldwood Announce Unravel Release Date

Heartfelt Puzzle Platformer Available Feb. 9

REDWOOD CITY, Calif.–(BUSINESS WIRE)–Make way for Yarny! Coldwood Interactive and Electronic Arts Inc.
(NASDAQ:EA) today announced Unravel™ will be available worldwide
on Feb. 9, 2016 via digital download on Origin™
for PC, PlayStation®4 and Xbox One. The Unravel trailer
released today features new gameplay of Yarny—the tiny, new character
made from a single thread of yarn—embarking on an adventure to reconnect
the bonds of love.

“Gaming is a powerful platform, able to inspire players and touch their
hearts. With Unravel, we’re hoping to do just that,” says Martin
Sahlin, Creative Director at Coldwood. “Yarny’s quest is to mend broken
bonds and the yarn represents the love and connection between people.
Along the way, we’ll test your cleverness with environment-based puzzles
inspired by our home in Northern Sweden.”

Unravel is a game all about overcoming obstacles, both big and
small. Using Yarny’s small thread and big heart, players will traverse
through the breath-taking, lush environments of Northern Scandinavia in
this unique physics-based puzzle platformer. Some challenges are simple,
like using Yarny’s thread to swing across a gap, or rappel down a tree.
But others are more complex, and players will need to use Yarny’s thread
in clever and creative ways to find the path forward. Whatever the case,
no feat is too big for Yarny. Along the way, unlock a heartfelt story
about love and longing, and the ties that bind, with Yarny as the red
thread that runs through it all.

Unravel is developed in Umeå, Sweden by Coldwood Interactive and
will be available for $19.99 in North America. EA Access members can
play Unravel before the Feb. 9 release, and get a 10% discount on
the full game, only on Xbox One.

To join the Unravel conversation, please follow us on Twitter® at www.twitter.com/unravel_game,
Facebook at www.facebook.com/unravel.game/
and Instagram at www.instagram.com/unravel_game/.

For more information, visit www.unravelgame.com.

About Electronic Arts

Electronic Arts (NASDAQ: EA) is a global leader in digital interactive
entertainment. The Company delivers games, content and online services
for Internet-connected consoles, personal computers, mobile phones and
tablets. EA has more than 300 million registered players around the
world.

In fiscal year 2015, EA posted GAAP net revenue of $4.5 billion.
Headquartered in Redwood City, California, EA is recognized for a
portfolio of critically acclaimed, high-quality blockbuster brands such
as The Sims™, Madden NFL, EA SPORTS™ FIFA, Battlefield™, Dragon Age™ and
Plants vs. Zombies™. More information about EA is available at www.ea.com/news.

EA SPORTS, The Sims, Dragon Age, Plants vs. Zombies and Battlefield are
trademarks of Electronic Arts Inc. and its subsidiaries. John Madden,
NFL and FIFA are the property of their respective owners and used with
permission.

Xbox and Xbox 360 are trademarks of the Microsoft group of companies.
“PlayStation” is a registered trademark of Sony Computer Entertainment
Inc.

Contacts

Electronic Arts
Melissa Ojeda, 650-628-7870
Manager, Public
Relations
mojeda@ea.com
or
Danica
Stanczak, 650-628-3722
Publicist
dstanczak@contractor.ea.com