Ebony Media Selects OpenX as Programmatic Partner

OpenX Bidder to drive digital ad optimization for the premier
publication for African Americans

LOS ANGELES & NEW YORK–(BUSINESS WIRE)–OpenX, a global leader in creating programmatic advertising marketplaces
that drive superior monetization, and EBONY Media, the premiere magazine
for African-American cultural insights, news and perspective, today
announced a partnership to integrate OpenX Bidder into Ebony Media’s
robust monetization strategy.

The OpenX partner experience team conducted detailed data and yield
analysis to design a customized monetization strategy for Ebony Media.
As Black America’s only general interest magazine for the past 71 years,
EBONY reaches over 10.7 million highly engaged readers through print,
web and social media channels, making it the definitive property for
advertisers to reach African-Americans. By utilizing OpenX Bidder and
private marketplaces (PMPs), EBONY Media will expose each impression to
maximum demand in real time, bolstering their digital inventory. On
average, publishers that use the OpenX header bidding technology see a
30 percent to 50 percent lift in revenue.

“As our audience continues to expand their media consumption becoming
hybrid readers, who leverage print and digital, we want to provide
brands and advertisers the opportunity to reach consumers in their
preferred format. We look forward to working with OpenX’s first rate
partner service and performance-driven yield and solutions team to
integrate OpenX Bidder and to get the best value for our unique and
valuable inventory and audience,” said Mark Walker, chief operating
officer at EBONY Media.”

“We are delighted to be working with such a storied brand as EBONY and
we recognize the value that they bring to our marketplace,” said Jason
Fairchild, co-founder and chief revenue officer at OpenX. “With Ebony
integrated into our leading header bidding solution, we are able to work
collaboratively with their team to increase competition, and thus yield,
across their digital content to achieve their monetization goals.”

About EBONY Media

EBONY is the No. 1 source for an authoritative perspective on the
multidimensional African-American community. The EBONY brand, including
print and digital, reaches over 10.7 million readers monthly. EBONY
media reflects the cross section of Black America as delivered by our
best thinkers, trendsetters, activists, celebrities and next-generation
leaders. EBONY ignites conversation, promotes empowerment, and
celebrates aspiration. EBONY magazine is the heart, soul and pulse of
Black America, and a catalyst for reflection and progression. http://ebony.com

About OpenX

OpenX is focused on unleashing the full economic potential of digital
media companies. We do this by making digital advertising markets and
technologies that are designed to deliver optimal value to publishers
and advertisers on every ad served across all screens.

At OpenX, we have built a team that is uniquely experienced in designing
and operating high-scale ad marketplaces, and we are constantly on the
lookout for thoughtful, creative executors who are as fascinated as we
are about finding new ways to apply a blend of market design, technical
innovation, operational excellence, and empathetic partner service to
the frontiers of digital advertising.



Tiffany Collins, 212-933-9080 x3034