Elevaate Congratulates Iceland Foods on Being ‘Surprise Victor’ in Which? Report “Top Supermarkets for Online Shopping.”

LONDON–(BUSINESS WIRE)–Elevaate, the agile product placement platform that helps businesses
scale trade funded activity online, today congratulated partner Iceland
Foods on being recognised as the top supermarket for online shopping in
the UK by Which?, the independent Consumer Association authority.

Which? surveyed over 7,000 members of the public about their online
shopping experiences, and focused on responses to only the supermarkets
they had direct experience of. The report concludes “For online
supermarkets, Iceland is the surprise victor. The frozen-food specialist
earned the highest score among online supermarkets for the first time,
with 77%. Its relatively new online service, which launched in May 2013,
edged out more experienced rivals Waitrose and Ocado from the top spot.”

Iceland Founder and Chief Executive Malcolm Walker said “We are thrilled
to have received this huge accolade from such a discerning publication
as Which? Since we relaunched online in 2013 our service has grown
rapidly thanks to our easy-to-use website, great products and brilliant
people – and we now make around nine million home deliveries every year.”

“We’ve been working with the Iceland team since April of last year” said
Simon Harrow, Elevaate CEO. “It’s fantastic to see the Iceland team
being recognised for the quality of their online shopper experience.”

Ken Platt, COO Elevaate, added “The dedicated Elevaate Customer Success
Managers have been working hard with the Iceland team for some time to
transform the speed, agility and insight with which the retailer can
place products across its website.” Mr Platt concluded “This is well
deserved recognition for the Iceland online team, particularly since
it’s based on direct customer experiences.”

About Iceland

Iceland is recognised as a leader in frozen food with over 860 stores in
the UK. The company prides itself on being a convenient and friendly
place to do the family’s weekly shop, whether that’s in-store or online.
With the Power of Frozen at its heart, Iceland naturally generates low
levels of food waste. It has been in the top ten of The Sunday Times
Best Big Companies to Work For every year since 2010, being placed first
in 2012 and 2014.

About Elevaate

Elevaate helps retailers and suppliers combine real-time transaction
data, analysis and the commercial expertise in their business with the
speed and agility of cloud technology to optimize trade funded activity
online. Accountable and transparent, Elevaate is a scalable SaaS
platform designed by retail experts and technologists to create more
collaborative and profitable relationships between retailers and
suppliers and deliver better customer experiences. Headquartered in the
UK, Elevaate serves customers across Europe and Australia. Learn more at elevaate.com.


David Shearer
VP Marketing