Leader in Gluten-Free and Free-From Foods Supersizes Functional
Baking Mix Sizes Following Successful Retail Launch
Life Foods, the leading brand in the Free-From category, announces
the launch of five pound Baking
Mix packs specifically designed for the foodservice channel,
offering a unique, one-of-a-kind allergy-friendly baking experience. Hot
on the heels of Enjoy Life’s successful Baking Mix retail launch, the
brand’s five pound Baking Mixes will feature the same great functional
ingredients and are available in all five signature varieties, including
Pancake+Waffle, Brownie, Muffin, Pizza Crust and All-Purpose Flour. A
driver in the Gluten-Free Baking Mix category, Enjoy Life quickly rose
to the top 12 brand spot with the retail launch of Baking Mixes in four
short months from September to December 2015, making the decision to
offer allergy-friendly baking to foodservice a natural next step.
“Consumers have responded better than we could have imagined when we
recently launched our functional, free-from Baking Mixes on shelves, and
we’re excited to provide foodservice operators with the same
allergy-friendly option that’s previously been unavailable,” said Joel
Warady, Chief Sales and Marketing Officer at Enjoy Life. “Our Baking
Mixes are crafted with added probiotics for immune health, boast five
grams per serving of plant-based algal protein, and ancient grains like
Teff flour that is hand-harvested in Ethiopia. It’s these innovative
ingredients and our history of producing trusted gluten-free and
free-from foods that makes Enjoy Life the best option to bring baking
safely back to commercial kitchens everywhere.”
Designed to make baking quick and easy, the Baking Mixes require adding
only oil and water for delicious, better-for-you baked treats. Varieties
+ Waffle Mix – A healthy twist to traditional breakfast
mixes that are perfect for any time of day.
Crust Mix – A uniquely delicious crust that offers a
traditional flavor profile for baking tangy to savory pies.
Mix – A rich-tasting chocolate mix that flaunts
equally-as-delicious aromas to fulfill every sense.
Mix – A quick and easy versatile mix that bakes into
mouthwatering sweet treats.
Flour – Finely-sifted flour that can be used as a
staple ingredient in tasty cakes, breads and more.
Among Enjoy Life’s foodservice channel partners is Dot
Foods, the nation’s largest food industry redistributor that serves
customers across all 50 states and more than 25 countries. The
partnership allows Enjoy Life to provide manufacturers with a safe
baking alternative for the 75 million people living with food allergies
and intolerances and 25 million living with Celiac Disease or gluten
intolerances across the United States.
All Enjoy Life products are Certified Gluten-Free and Non-GMO Project
Verified and free-from the top eight most common food allergens,
identified as wheat, dairy, peanuts, tree nuts, egg, soy, fish and
shellfish. For more information, visit www.enjoylifefoods.com.
About Enjoy Life Foods
Enjoy Life Foods is the leading brand in the growing Free-From category,
featuring a robust portfolio of Certified Gluten-Free and Non-GMO
Project Verified products that are free-from the eight most common food
allergens, identified as wheat, dairy, peanuts, tree nuts, egg, soy,
fish and shellfish. Founded with the goal to create great-tasting,
allergy-friendly foods, Enjoy Life line includes cookies, snack bars,
chocolate bars, baking chocolate, baking mixes, cereals, seed and fruit
mixes, and lentil-based chips, called Plentils, all available in natural
and conventional grocers and mass retailers throughout the United States
and Canada. Enjoy Life’s mission and brand promise is to deliver safe,
better-for-you products free-from the top eight food allergens, but not
free-from taste so everyone can Enjoy Life and Eat Freely! To learn more
about Enjoy Life, visit www.enjoylifefoods.com,
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Rachel Kay Public Relations
Malena Whetro, 858-243-4761