The new Cafe™ Series refrigerator with
Brewing System now available at Lowe’s stores nationwide
GE Appliances and Lowe’s will partner to execute a robust marketing
LOUISVILLE, Ky.–(BUSINESS WIRE)–(NYSE:GE)—The most buzzed about refrigerator of 2015 is now
available to consumers nationwide with the announcement today that
Lowe’s will be the first national retail chain to offer the GE Café™
Series refrigerator with Keurig® K-Cup® Brewing
System. Manufactured in Louisville, the refrigerator features patented
technology that not only makes hot water but also coffee, tea or any
Keurig K-Cup hot beverage within the refrigerator, offering consumers a
simplified, more convenient kitchen experience.
“We are excited to be able to offer our customers the convenience of
brewing Keurig K-Cups using filtered water directly from their GE Café
refrigerator,” said Craig Webber, Lowe’s merchandising vice president of
appliances. “As the leading appliance retailer, Lowe’s is the
first-to-market with the latest innovations that improve the customer
experience and deliver greater value.”
The new GE Café Series refrigerator with Keurig K-Cup Brewing System
will be found in more than 1,300 Lowe’s stores nationwide alongside a
suite of GE innovative products, including the new GE Profile™ Series
freestanding electric or gas range with an edge-to-edge cooktop and the
new Profile over-the-range microwave oven with Chef Connect technology.
“Lowe’s and GE’s commitment to their customers to bring them the most
innovative product launches make this a great partnership,” said Steve
Eddy, GE’s general manager of sales for Lowe’s.
The new refrigerator will also be available at select large independent
retailers starting in November.
About the Café French door refrigerator with Keurig K-Cup brewing
No matter how you prefer your cup of coffee, there’s no denying the
single-serve brewing trend is piping hot. According to a 2014 National
Coffee Association coffee drinking trends survey, 29 percent of
respondents who drank coffee said they used a single-cup brewer, up
nearly 50 percent from the previous year.1 Brewing at home is
about to become even more appealing as GE introduces an industry first:
Café Series refrigerator with Keurig K-Cup Brewing System.
GE’s new refrigerator technology, an evolution of its Café French door
refrigerator’s unique hot water dispenser, paired with the ability to
brew a Keurig K-Cup single-cup, meets the growing consumer interest.
From leaders innovating to change the industry, this breakthrough
evolution will take consumer convenience and versatility to a whole new
Additional features include:
- Fresh, filtered water every time with no need to refill
The built-in system frees up counter space, something that’s a premium
in many kitchens, and the Keurig K-Cup brewer is dishwasher safe
First-of-its-kind water filtration system, tested and verified by an
independent third party to remove 98 percent of five trace
pharmaceuticals from water2
GE connected technology, allowing consumers to preset the brew time
via their mobile device so the water in the reservoir is ready and
Water-dispensing flow rate and temperature designed to make the
optimal cup of coffee, tea or other single-serve beverages
ENERGY STAR® certification, meeting minimum efficiency
standards for refrigerators and freezers and using as much energy as a
cellphone does to charge overnight
Opportunity to brew over 400 varieties of Keurig K-Cup beverages from
60+ major brands, and the top 10 best-selling coffee brands in
America, including: Folgers®, Maxwell House®,
Starbucks®, Dunkin’ Donuts®, Eight O’Clock®,
Community® Coffee, and Peet’s Coffee & Tea®.
Made in Louisville, Ky., the Café French door refrigerator with
single-serve Keurig K-Cup brewing system (CFE28USHSS/CYE22USHSS) will be
available in stainless steel. MSRP is $3,300. For more information on
availability, visit www.geappliances.com.
ABOUT GE APPLIANCES
GE Appliances is at the forefront of building innovative,
energy-efficient appliances that improve people’s lives. GE Appliances’
products include refrigerators, freezers, cooking products, dishwashers,
washers, dryers, air conditioners, water filtration systems and water
heaters. General Electric (NYSE: GE) works on things that matter to
build a world that works better. For more information on GE Appliances,
Lowe’s Companies, Inc. (NYSE: LOW) is a FORTUNE® 50 home improvement
company serving approximately 16 million customers a week in the United
States, Canada and Mexico through its stores and online at Lowes.com,
Lowes.ca and Lowes.com.mx. With fiscal year 2014 sales of $56.2 billion,
Lowe’s has more than 1,845 home improvement and hardware stores and
265,000 employees. Founded in 1946 and based in Mooresville, North
Carolina, Lowe’s supports the communities it serves through programs
that focus on K-12 public education and community improvement projects.
For more information, visit Lowes.com.
1. 2014 Coffee Consumer Trends Report: More Gourmet, Single
Cups. May 9, 2014. http://dailycoffeenews.com/2014/05/09/2014-coffee-consumer-trends-report-more-gourmet-single-cups/
2. Including ibuprofen, atenolol, fluoxetine, progesterone and
trimethoprim, from water and ice. The pharmaceuticals and other
substances removed or reduced by this filter are not necessarily in any
given water supply.