Groupon Survey Reveals Men Think They Put the Most Effort Into Valentine’s Day

  • Men rate themselves higher on Valentine’s Day effort and plan to
    spend 2x as much as women do ($217 vs. $99)
  • Average planned spend on Valentine’s Day drops by one-third after
    the first year together ($223 to $149)
  • Married individuals plan to spend nearly 2x as much on Valentine’s
    Day ($168 vs. $87)
  • Dinner at a restaurant, a card, a weekend getaway or an activity
    together were identified as most meaningful gifts

CHICAGO–(BUSINESS WIRE)–In celebration of its Love All Ways campaign (,
running through Feb. 14 and showcasing gifts for every stage and type of
relationship, Groupon (NASDAQ: GRPN) (
surveyed 1,000 Americans in relationships to see who puts in the most
Valentine’s Day effort. The research, which should serve as a wake up
call to anyone who still needs to buy their partner a gift, showed that
men, those in newer relationships and married individuals all gave
themselves the highest marks.

“At its very essence, Valentine’s Day is a celebration of love and a
chance to show your partner how much you value them,” said author
and relationship expert
, Tracey Cox. “My advice to anyone who is
guilty of not putting enough effort in is to go for something fun you
can do together. Because giving someone your time is one of the most
precious things you can give and you can use it to make more memories
together. It is these shared experiences that creates the bond that will
get you through life’s rough spots.”

When asked to rate themselves on how much effort they put towards their
Valentine’s celebrations, men say they put in 10 percent more effort
than women do. The average man said they plan to spend $217 on gifts for
their partner this year, while the average woman plans to shell out just

The survey results also confirmed the long-held notion that some
romantic impulses really do drop off over time––showing that people are
more likely to go all out for their first Valentine’s Day together. The
average person in the first year of a relationship plans to spend $223
on gifts for their Valentine. However, that number drops by one-third
after year one with an average planned spend of $149 for those in a
relationship between one and five years.

And while being in a relationship typically means spending less money on
Valentine’s Day over time, it doesn’t mean that everyone who has made a
commitment ends up spending less. In fact, married individuals plan to
spend nearly twice as much this year ($168 versus $87) than those who
identified themselves as in a relationship.

While Groupon found that some gifts scored higher in terms of effort
than others, a resounding 71 percent say it’s not really about how much
money is spent. Participants identified dinner at a restaurant, a card,
a weekend getaway or an activity together as some of the most meaningful

For more information on the survey results and ways to step your
Valentine’s Day game, including a curated selection of unbeatable
massage and spa packages, restaurant offers and date night activities,
please visit

About Groupon

Groupon (NASDAQ: GRPN) is building the daily habit in local commerce,
offering a vast mobile and online marketplace where people discover and
save on amazing things to do, see, eat and buy. By enabling real-time
commerce across local businesses, travel destinations, consumer products
and live events, shoppers can find the best a city has to offer.

Groupon is redefining how small businesses attract and retain customers
by providing them with customizable and scalable marketing tools and
services to profitably grow their businesses.

To download Groupon’s top-rated mobile apps, visit
To search for great deals or subscribe to Groupon emails, visit
To learn more about the company’s merchant solutions and how to work
with Groupon, visit


Media Contact:
Nick Halliwell