Hershey’s Chocolate World Attraction Celebrates Historic 100 Millionth Visitor Milestone This Holiday Season

100 Millionth Visitor to Receive the Sweetest Hershey’s Chocolate
World Attraction Memory of All

HERSHEY, Pa.–(BUSINESS WIRE)–Hershey’s Chocolate World (NYSE: HSY) Attraction announced today
that it will celebrate its 100 millionth visitor this December.
Beginning today and leading up to the anticipated 100 millionth visitor, Hershey’s
Chocolate World Attraction is inviting fans to celebrate the
monumental milestone by sharing their favorite sweet memories both in
store and online, and continuing to make new ones, culminating in the
sweetest memory to date – the 100 Millionth Memory.

“Visitors to Hershey’s Chocolate World Attraction aren’t just
learning about how chocolate is made or enjoying a sweet treat. From
meeting the Hershey’s characters and riding Hershey’s Chocolate
Tour for the first time, to personal milestones like birthday
celebrations and engagements, it’s a joy to see people creating sweet
and lasting memories with their loved ones,” said Suzanne Jones, Vice
President, The Hershey Experience. “We anticipate the 100 Millionth
Memory to happen around the December holidays, so we are excited to
launch a month-long celebration in December as we count down to the
milestone with our fans.”

Visitors during December will join Hershey’s Chocolate World
Attraction with a virtual countdown clock in the lobby, witnessing how
their visit and the memory they created bring the 100 Millionth Memory
one step closer.

Share Your #100MillionMemories

Beginning today, fans are invited to share their favorite
memories made at Hershey’s Chocolate World Attraction online
using #100MillionMemories. Those who post using #100MillionMemories will
be entered for a chance to have their memories showcased on HersheysChocolateWorld.com/100Million
and featured at the end of the Hershey’s Chocolate Tour at Hershey’s
Chocolate World Attraction.

Fans who post their #100MillionMemories and show them at their next
visit to Hershey’s Chocolate World Attraction will receive a free Hershey’s
Milk Chocolate Bar to make their memories even sweeter. Hershey’s
Chocolate World Attraction will also celebrate the 100 Millionth
Memory milestone by counting down their own favorite memories and
sharing them with #100MillionMemories posts on social media every Monday.

The Sweetest Memory of All

Hershey’s Chocolate World Attraction will celebrate the lucky 100
millionth visitor by making their memory—the 100 Millionth Memory—the
sweetest to date. To mark the historic visit, the 100 millionth visitor
will have the honor of helping to name the calf in the fan-favorite
barnyard scene of Hershey’s Chocolate Tour. The newly named calf will
join the other seven cows on the ride whose names were chosen with the
help of fans and employees of The Hershey Company earlier this year,
ahead of the ride’s relaunch.

In addition to naming the calf on the Hershey’s Chocolate Tour, the
100 millionth visitor will receive:

• A five-pound Hershey’s Milk Chocolate Bar, free admittance to
  all Hershey’s Chocolate World Attractions for a year and free Hershey’s
  chocolate and candy for a year.
• The title of “Mayor” of Hershey’s Chocolate World for the day,
  with the option of issuing an official proclamation for all Hershey’s
  Chocolate World Attraction visitors that day; sweetening the
  memories of all in attendance for the 100 Millionth Memory celebration.

The 100 millionth visitor will also have the opportunity to give back
with their participation in a 100-second shopping spree of Hershey’s
Largest Candy Store within Hershey’s Chocolate World Attraction,
benefiting the Ronald McDonald House.

For those unable to attend, Hershey’s Chocolate World Attraction
will invite fans to celebrate the 100 Millionth Memory alongside them
through Facebook Live.

To read more about what the milestone holiday memory means to Hershey
employees, please visit the link here.

For more information about Hershey’s Chocolate World Attraction
activities and events, visit our website at HersheysChocolateWorld.com,
join the conversation on our Instagram,
Facebook,
YouTube
and Twitter
pages, or call 717.534.4900.

About Hershey’s Chocolate World
Attraction and Hershey’s Chocolate Tour

Since opening in 1973, Hershey’s Chocolate Tour has hosted more than 75
million visitors in its 42-year history making Hershey’s Chocolate
World Attraction, with nearly four million visitors annually, the
nation’s most popular corporate visitor center. The attraction is open
daily, year-round, except Christmas Day, and as always, Hershey’s
Chocolate Tour is free of charge. Visitors to Hershey’s Chocolate
World Attraction can also enjoy other activities including Create
Your Own Candy Bar, Chocolate Tasting Experience, 4D Chocolate Mystery
and the World’s Largest Hershey’s Candy Store.

About The Hershey Company

The Hershey Company, headquartered in Hershey, Pa., is a global
confectionery leader known for bringing goodness to the world through
its chocolate, sweets, mints and other great-tasting snacks. Hershey has
approximately 21,000 employees around the world who work every day to
deliver delicious, quality products. The company has more than 80 brands
around the world that drive more than $7.4 billion in annual revenues,
including such iconic brand names as Hershey’s, Reese’s, Kisses,
Jolly Rancher, Ice Breakers and Brookside. Building
on its core business, Hershey is expanding its portfolio to include a
broader range of delicious snacks. The company remains focused on
growing its presence in key international markets while continuing to
extend its competitive advantage in North America.

At Hershey, goodness has always been about more than delicious products.
For more than 120 years, Hershey has been committed to operating fairly,
ethically and sustainably. Hershey founder, Milton Hershey, created the
Milton Hershey School in 1909 and since then the company has focused on
giving underserved children the skills and support they need to be
successful. Today, the company continues this social purpose through
‘Nourishing Minds,’ a global initiative that provides basic nutrition to
help children learn and grow. From neighborhoods across the United
States to the streets of Shanghai and Mumbai and villages of West
Africa, our goal is to nourish one million minds by 2020.

To learn more –
Visit: www.thehersheycompany.com

Follow:
http://www.twitter.com/hersheycompany
https://www.linkedin.com/company/the-hershey-company?trk=top_nav_home
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http://www.youtube.com/hersheycompany
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Contacts

The Hershey Company
Todd Kohr, 717-534-4006
tkohr@hersheys.com
or
Ketchum
Carrie
Ziskind, 202-835-9417
carrie.ziskind@ketchum.com